By now, you may have heard about the wave of users departing Elon Musk’s X, previously known as Twitter, following the recent election.

X, which Musk has renamed as the “everything app,” has been witnessing a notable user exodus. This change comes in the wake of the election season and Musk’s outspoken backing of Donald Trump, which has led to a spike in misinformation and toxic discourse cluttering users’ feeds. Consequently, Bluesky, an emerging alternative to X, has experienced a significant rise in both new user registrations and daily active users.

Although this might appear to be a short-lived response to the election outcomes, new information indicates that X’s difficulties extend well beyond a temporary reaction. In fact, the platform has been gradually losing users even prior to the election, and the trend shows no signs of abating. If the current pace continues, millions more users are anticipated to depart X over the next year.

### Election Day Traffic: A Temporary Increase for X

Historically, X (and its predecessor, Twitter) has experienced traffic surges during major events, particularly U.S. presidential elections. These occasions have typically resulted in considerable spikes in daily active users.

As reported by *The Guardian*, data from SimilarWeb suggests that this trend was evident in 2024—at least on election day and the subsequent days. However, in the weeks preceding the election, X witnessed a consistent drop in daily active users. Throughout October, the platform saw a loss of between 300,000 and 2.6 million daily active users in the U.S. each day. By the month’s conclusion, daily active users in the U.S. decreased from 32.3 million to 29.6 million—a decline of 8.4%.

### The Decline Anticipated to Persist into 2025

Mashable had previously reported on X’s dwindling user base just a month prior to this latest data being released. In September, the platform lost close to 20% of its daily active users, with similar downward trends noted in the UK and EU.

Experts expect X’s decline to continue into 2025. Projections from *Emarketer* indicate that X is likely to lose 7 million monthly active users in the U.S. from the time of Musk’s acquisition of the platform in 2022 through the end of 2025.

However, the decreasing user base is just one part of the narrative. X’s brand value has also taken a severe blow. A recent report from *Brand Finance* disclosed that X’s brand is now valued at only $673 million, a dramatic decrease from its $5.7 billion valuation prior to Musk’s takeover in 2022. The platform’s revenue has also plunged, dropping by 40% year-over-year as of June 2024, according to internal company data.

### A Grim Future for X

While X’s election day traffic provided a brief uplift, the platform’s broader challenges reveal a bleak outlook. With users continuing to abandon the platform, its brand value plummeting, and revenue undergoing steep declines, X confronts substantial obstacles in the years to come. As alternatives such as Bluesky gain popularity, the future of Musk’s “everything app” remains in jeopardy.