Enron aims to market a nuclear reactor for your residence — well, not exactly.
The pranksters behind the humorous *Birds Aren’t Real* initiative have resurrected the notorious, long-vanished Enron brand. Last December, they “brought back” the company, and they have now revealed its inaugural “product.” Unsurprisingly, it’s as ridiculous as one might anticipate: a personal nuclear reactor for your household.
The company’s X (formerly Twitter) account released a slick, parody promotional video for the “Enron Egg,” a fictional micro nuclear reactor purportedly capable of powering a home for up to ten years.
The video comically emulates the tone of genuine tech unveilings, featuring awkward pauses for applause, forced attempts to appear trendy, and exaggerated enthusiasm. The attention to detail is commendable. The *Enron Egg* even boasts its own product page, which resembles the sort of overly hyped marketing content you’d encounter for a state-of-the-art smartphone. The slogan? “Limitless Power. Perfectly Controlled.”
As reported first by [CNN](https://www.cnn.com/2024/12/02/business/enron-resurrected-joke-nightcap/index.html), Connor Gaydos, co-founder of the satirical *Birds Aren’t Real* movement, secured the Enron trademark in 2020. Now, the team is leveraging it to develop spoof products that lampoon the tech industry’s propensity to shroud risky or impractical notions in a shiny, overly optimistic package.
So, no, you won’t be energizing your home with a nuclear egg anytime in the near future. But the joke? It’s rather egg-cellent.