Fitbits vs. Apple Watches: Which One Should You Purchase This Black Friday?


**Apple Watch vs. Fitbit: Which Should You Opt For?**

Fitness wearables and smartwatches are prevalent today, but only a handful of brands have distinguished themselves. The Apple Watch, renowned in the smartwatch sector, boasts the newly released Series 10 with thrilling enhancements. On the other hand, Fitbit has been a prominent player in the fitness tracker realm. The competition has heated up since Google’s acquisition of Fitbit in 2019, particularly with the introduction of Google Pixel Watches that now feature Fitbit’s health and wellness tracking capabilities.

While Apple Watches and Fitbits possess unique characteristics, the divide between the two brands is starting to diminish. Apple is placing increased emphasis on health monitoring, while Google is making significant progress in the smartwatch arena. So, which one is superior: an Apple Watch or a Fitbit? Here’s a detailed comparison to assist you in making the right choice, especially with the Black Friday-Cyber Monday shopping period on the horizon.

### **Display and Size Options**

Regarding display options, both brands provide a range, but Fitbit has a broader selection. Fitbit’s fitness trackers, such as the 1.45-inch Charge 6, are more compact and subtle, featuring vibrant AMOLED displays with 450 nits of brightness. Fitbit’s smartwatches, like the Google Pixel Watch 2, showcase larger, high-resolution displays, with a 41mm AMOLED screen pushing out 1,000 nits of brightness.

Apple doesn’t produce conventional fitness trackers but presents various smartwatch sizes. The Series 9 is available in 41mm and 45mm, while the SE offers sizes of 40mm and 44mm, alongside the Ultra 2, which measures 49mm. Apple’s Retina LTPO OLED display stands out with a peak brightness of 2,000 nits.

**Winner: Apple Watch**

### **Internal Hardware**

When comparing smartwatches directly, both the Google Pixel Watch 2 and Apple Watch Series 9 are stellar. The Pixel Watch 2 is powered by a Qualcomm Snapdragon W5 chip, supported by 2GB of RAM and 32GB of storage. Conversely, the Series 9 features Apple’s S9 chip, along with 1GB of RAM and 64GB of storage. The performance differences are minimal without extensive testing.

**Winner: Tie**

### **Health and Fitness Tracking**

Apple and Fitbit both shine in health and fitness tracking, offering functionalities such as step counting, heart rate monitoring, workout logging, and sleep analysis. The optimal choice depends on your individual preferences.

Fitbit’s trackers, including Luxe, Charge 6, and Inspire 3, feature impressive battery life extending beyond five days, making them perfect for tracking sleep. In contrast, the Apple Watch Series 9 and Google Pixel Watch 2 have shorter battery durations (18 and 24 hours, respectively), which may hinder continuous wear.

For GPS capabilities, both brands incorporate built-in GPS in most models. Heart Rate Zone training can be found on the Series 9 and Pixel Watch 2, but it’s absent in Fitbit’s other offerings. Additionally, Fitbit provides advanced metrics such as skin temperature and heart rate variability; however, these require overnight use on the Pixel Watch 2. The Apple Watch, on the other hand, supports these features without requiring overnight wear.

**Winner: Tie**

### **Smartwatch Features**

Choosing a smartwatch is largely contingent on your smartphone. Apple Watches provide unparalleled functionality for iPhone users, delivering seamless integration and a rich app ecosystem. For Android users, the Pixel Watch 2 presents a formidable option, equipped with features such as Google Assistant, Safety Check, and access to the Google Play Store.

**Winner: Apple Watch (for iPhone users) / Pixel Watch 2 (for Android users)**

### **Battery Life**

Fitbit emerges as the clear leader in battery longevity. While the Apple Watch Series 9 provides 18 hours of use (36 in low-power mode), the Pixel Watch 2 offers 24 hours. Fitbit’s other offerings surpass both, with the Versa 4 and Sense 2 lasting over six days, five days for the Luxe, seven days for the Charge 6, and an outstanding 10 days for the Inspire 3.

**Winner: Fitbit**

### **Durability and Longevity**

Both brands manufacture rugged devices. Fitbit’s products are water-resistant up to 50 meters, with the Pixel Watch 2 also featuring an IP68 rating for dust and water resistance. Apple Watches similarly boast water resistance up to 50 meters, and the Ultra 2 adds enhanced durability for diving and dust protection.

In terms of lifespan, Apple Watches generally endure longer. Numerous users report their Apple Watches lasting between four to six years, while Fitbit devices typically last around two years.

**Winner: Apple Watch**

### **Smartphone Compatibility**

Fitbit is compatible with both iOS and Android platforms, but its smartwatches (like the Versa 4 and Sense 2) provide