Content creation was not originally part of Kali’s intentions, better recognized online as FunkyFrogBait. Growing up with YouTube, Kali held admiration for creators like Jacksepticeye and wished to make videos. Nevertheless, the demands of college and the job market rendered that aspiration remote, eclipsed by real-world obligations.

Then came 2020. With increased indoor time and the surge of TikTok, Kali, lovingly referred to as “Funky” by followers, resolved to venture into content creation. The risk was fruitful. Currently, Kali has amassed millions of followers: 2.8 million on TikTok, 340K on Instagram, and 2.72 million on YouTube.

At VidCon 2025, we engaged with Kali regarding their evolution as a creator and the transition to full-time work after attaining success.

Formerly a software engineer, FunkyFrogBait has attracted millions of YouTube subscribers with their commentary.

When did you begin creating content?

I commenced in 2020 out of boredom as TikTok was flourishing. I was part of a college theater group performing The Oregon Trail, which was amusing. Someone in the group was browsing TikTok and remarked, “Oh, I think you’d excel on TikTok. You ought to create some videos.”

And did you begin on TikTok?

Yes, I started on TikTok. My feed was filled with sketch comedy, and I thought, “I’ve participated in musical theater and improv at college. This could be enjoyable and align with my passions.” I transitioned from random TikTok posts to developing skits.

Most of them did not perform well at first, but occasionally one would click. I evaluated what worked and replicated that formula, crafting sketches and observing if audiences connected with the characters.

I developed a series titled “Nursing Homes in 2077,” which gained recognition. It was a straightforward concept: What will our lives be like in nursing homes? What memories will linger even after forgetting our grandchildren’s names? That was my initial successful sketch-comedy series.

When did you shift to YouTube?

While I enjoyed TikTok, its fluctuating algorithm felt discouraging. I devoted effort to sketches that sometimes garnered millions of views, yet others barely hit 20,000. It was aggravating, leading to less posting.

Then I thought, “I used to have a gaming channel as a child and still appreciate that content. Let’s give that a shot.” I attempted to bring my TikTok audience over to the FunkyFrogBeat YouTube channel, which was originally a gaming channel. I recorded myself gaming, but transferring the TikTok audience was challenging. TikTok has a very insular nature, and advertising other platforms is difficult.

I felt disheartened, struggling to form a consistent community despite periods of interest. My internet consumption evolved over time.

How so?

Initially, I watched gaming content, but around 2022, I began following commentary creators discussing social media events.

I contemplated creating commentary content, although I doubted I had anything new to offer. Then I encountered someone on TikTok claiming to be Hitler’s reincarnation. It was ludicrous, and I thought, “Why is no one discussing this?”

People on TikTok reacted, racking up hundreds of thousands of views, but it hadn’t reached YouTube. I sat at my desk, propped my iPhone, and spoke for over an hour.

I adopted a formula similar to other commentary creators but infused my unique style, humor, and punchlines. That video achieved hundreds of thousands of views, marking a significant leap from TikTok to YouTube for long-form content.

Many don’t recognize that views vary across platforms. It was surprising, and I nearly opted not to post it, perceiving it as foolish. My partner urged me to share it, and that proved to be a rewarding choice.

What is your current strategy?

Initially, my commentary focused on drama, zeroing in on notable figures. However, as my platform expanded, I recognized the dynamics had changed. I needed to adopt a more responsible stance and broaden my perspective, concentrating on trends instead of individuals.

I wrestled with this transition, wanting to approach things as I had previously. However, the platform’s feedback necessitated acknowledging my influence and responsibility. This wider view has been mentally advantageous, enabling me to produce well-considered content.

Do I miss the days of being a candid underdog? Absolutely, they were enjoyable. However, the impact and positive influence I wield now is far greater, making it a worthwhile exchange.

You exude a perspective that reflects empathy in your approach.

Thank you. I strive for tough love, even while emphasizing someone’s missteps. I delve into their motivations and the broader implications of trends, rather than just individual actions. It’s challenging but gratifying.

Are you self-taught in editing?

Yes, I’ve never attended courses in cinematography or editing. I learned through self-education and seeking help from friends. I used to handle all editing myself, but now I have an editor.

I retain creative control, providing comprehensive guidelines for edits. Occasionally, I edit myself if my vision is too specific to convey. I initially worried about losing autonomy with an editor, but discovering someone who comprehends my vision was