A week prior to the launch of Season 7, episode 8 of *Game Changer*, host and Dropout CEO Sam Reich posted a PSA on social media to enhance viewers’ experience of the episode. He recommended that audiences watch the episode shortly after its debut, steer clear of *Game Changer*’s social media if they can’t view it right away, and participate in the show’s social media if they are watching in real-time. Titled “Fool’s Gold,” the episode brings social media interaction to a new level.

In “Fool’s Gold,” contestants Mike Trapp, Rekha Shankar, and Jordan Myrick possess $10,000 each to finance video pitches from Dropout cast members. These pitches are shared on *Game Changer*’s social platforms, with the contestant whose videos attract the highest views by the end of the month declared the winner. The challenge lies in discovering which pitch will achieve viral status.

The episode takes a humorous approach to *Shark Tank*, presenting pitches such as a breast milk taste test and a man removing glue from his skin. It also acts as a promotional strategy for *Game Changer*, utilizing social media clips. Reich articulated that this concept streamlines Dropout’s everyday task of producing content for both long-form and social media marketing.

“Fool’s Gold” highlights the cast’s awareness of viral trends, featuring pitches like a Dropout cast car wash and a sequel to an animated parade of buttholes. Drama is also integral, as demonstrated in Vic Michaelis’ proposal for a “Why I Left Dropout” video which showcases Brennan Lee Mulligan and is financed by all contestants and Reich.

The episode’s result hinges on viewers adhering to Reich’s viewing recommendations, enabling them to “play” along live and impact the outcomes over the next month. This fan engagement isn’t new to Season 7, which has incorporated audience participation in episodes like “Crowd Control” and “One Year Later.”

Reich pointed out that *Game Changer* employs every asset to stay engaging, including fans, who are deemed to be humorous. To engage fans, social media clips from “Fool’s Gold” were released as they aired to avert spoilers. Reich’s PSA stressed the importance of watching the episode prior to engaging with the clips.

“Fool’s Gold” signifies a novel advancement in *Game Changer*’s format experimentation, reaching beyond production into future strategies. This season has explored various timelines, as showcased in “You-lympics” and “One Year Later.” Reich commended the creative flexibility these experiments afford the cast.

With “Fool’s Gold” now available, Reich speculated on which pitch could potentially go viral, mentioning “Dimension 20: On a Bus” or “Project Snake Skin” as strong candidates. Regarding the possibility of more content from Katie Marovitch’s *Dimension 20* campaign, Reich showed interest if Matthew Mercer takes part.

Season 7 of *Game Changer* is available for streaming on Dropout, with new episodes airing every other Monday at 7 p.m. ET.