At Nvidia’s yearly GTC event, CEO Jensen Huang revealed a novel collaboration with General Motors (GM) aimed at enhancing the automaker’s autonomous vehicle technology and production operations through the use of AI and advanced chips.

GM intends to incorporate Nvidia’s AI-driven computing systems into its upcoming vehicles, utilizing the chip manufacturer’s Drive AGX platform—an “AI brain” crafted to elevate advanced driver assistance and self-driving functions, *The Verge* informs. In addition to vehicles, GM will also implement Nvidia’s Omniverse 3D graphics platform to refine its manufacturing procedures via digital twins and virtual simulations.

“AI not only streamlines manufacturing processes and speeds up virtual testing but also aids us in creating smarter vehicles while enabling our workforce to concentrate on craftsmanship,” GM CEO Mary Barra stated in a press release.

This partnership arises at a crucial time for GM, which has poured billions into autonomous technology with varying degrees of success. The company’s Cruise robotaxi branch has encountered notable hurdles, including safety issues and financial obstacles. Now, GM is adjusting its approach from standalone autonomous fleets to integrating self-driving features into consumer vehicles.

For Nvidia, this agreement marks yet another advancement in its growing footprint in the automotive sector—a market CEO Huang envisions could reach a trillion dollars by 2028. With current partnerships with Jaguar, Volvo, and Mercedes-Benz, Nvidia is demonstrating that the future of driving will be fueled by its AI and chips.