Fitbit has experienced notable transformations since I last discussed moving on from the once-leading wearable eight years ago. I made the switch to the Apple Watch and haven’t regretted it. Now, Fitbit has made a comeback with a fresh announcement, indicating they’ve implemented some updates.
In 2019, Google bought Fitbit for $2.1 billion. The co-founders of Fitbit left Google in 2024, just prior to Google ceasing the Fitbit wearable. The Google Pixel now serves as the default Fitbit smartwatch, while the Fitbit Charge 6 continues to be a dependable fitness tracker.
The Fitbit app, which provides Premium subscriptions at $8 monthly, has been upgraded with new features, incorporating insights from Google’s AI, Gemini, referred to as Coach within the Fitbit app.
Coach was first tested on the Android version of the Fitbit app and was rolled out to iOS users last month, coinciding with the mandate for Fitbit users to create Google accounts, as Fitbit accounts were being retired.
The cutoff date for transitioning to Google accounts has been pushed to May 19, 2026, extending the timeframe for long-time Fitbit users.
Google is urging Fitbit users to place their trust in the company regarding their medical data, asserting that tailored guidance is both safer and more pertinent. They reassure users of their control over their data, which will not be utilized for advertisements.
The AI functionalities stem from a partnership with b.well Connected Health, an AI platform that consolidates health data, and Clear, a security platform that facilitates medical record searches using ID and a selfie.
Fitbit appears to have progressed and established new collaborations. Maybe we should reconnect sometime, possibly concerning my medical records? I’ll think it over and keep you posted!