Today, Google introduced the 2025 version of the Holiday 100, its annual gift guide rooted in the year’s leading Google Search trends. The compilation showcases fresh tech launches including the Nintendo Switch 2, the Ninja Creami Swirl, and the Google Pixel Watch 4, along with categories in clothing, home goods, beauty, and toys. Unsurprisingly, Labubus are part of the mix.
Google curates its Holiday 100 list by analyzing U.S. Google Trends data collected from May to September. The tech giant reveals that more than 1 billion shopping-related queries are performed daily on Google, offering an extensive data pool to utilize.
The Nintendo Switch 2 and Google Pixel Watch 4 ranked among the most-searched items of the year.
This year’s most sought-after products and breakout trends include goods we’ve reviewed, discussed, and highlighted in our own gift guides here at Mashable. Below, we’ve spotlighted ten selections from the Holiday 100, priced from $28 to $1,300, that we would love to receive. If you’re seeking wishlist ideas before the holidays (and Black Friday), just keep scrolling.
To check out the entire Google Holiday 100 list for 2025, click the Shopping tab on Google Search or head to g.co/holiday100.
1. The Nintendo Switch 2
The successor to Nintendo’s top-selling hybrid console hit the market in May (and rapidly sold out everywhere), sparking a spike in “Switch 2” searches. It’s fairly easy to find in stock now, but that might shift as the holiday shopping season ramps up. Consider yourself warned.
2. The Ninja Creami Swirl
Searches for “Ninja Swirl” reached unprecedented levels this year, and the excitement is warranted: Our reviewer determined that Ninja’s latest countertop ice cream maker fulfills its TikTok reputation. The added soft-serve dispensing capability enhances its value compared to the original Creami.
3. A smart ring
Interest in these compact, stylish fitness trackers peaked in 2025. Our top recommendation for the majority is the Oura Ring 4, which is sleeker, more comfortable, and more precise than its rivals. It comes in ten finishes, including four new ceramic designs in appealing pastels.
4. The Google Pixel Watch 4
Everyone was eager to find Google’s latest wearable (even before its early October launch). Our reviewer characterized it as “a true runner’s watch,” lauding its bright domed display, customizable workout features, and repairable design. If your current smartwatch is more than a generation old, it’s a worthwhile upgrade.
5. A red light mask
2025 marked a significant embrace of red light therapy. The top red light mask we’ve assessed is the Shark CryoGlow, which integrates blue and infrared lights for enhanced acne- and wrinkle-reducing effects. It also includes built-in chill pads that reduce puffiness in the under-eye area—something you won’t find on any other LED mask.
6. A styling wand
The term “styling wand” has seen heightened interest during the holiday season every year since 2011. Hopefully, everyone’s ceased splurging on Dyson Airwraps by now: Its best alternative, the Shark FlexStyle, is a more practical device priced nearly half as much. It also comes in some highly giftable limited-edition colors.
7. A photo printer
Google noted a 65 percent rise in searches for “photo printer” over the past year. One of our editors is enamored with the ultra-portable Canon Ivy 2, which boasts a user-friendly app and delivers superior photo quality compared to other models she’s tested. Plus, it’s frequently available for just $100.
8. A home projector
With cinema attendance still on the decline, it’s unsurprising that “home projectors” experienced a 60 percent increase in searches this year. The lightweight LG CineBeam Q can project an image up to 120 inches wide, and it made our reviewer contemplate replacing her TV permanently. It’s not exactly inexpensive but is more budget-friendly than other 4K options.
9. The Lego Willy Wonka set
Wonkamania persists. “Lego Willy Wonka” emerged as a breakout search term following the September release of a new fan-voted building set inspired by the 1971 film (complete with a chocolate waterfall). It contains 2,025 pieces, including a mini-figurine of Gene Wilder. It’s a Lego.com exclusive, for your information.
10. A Labubu
Furry, pointy-toothed, and ubiquitous on FYPs, Labubu dolls ranked as one of the most significant viral hits of 2025. (They belong to the broader “backpack charm” trend, which saw record search volume.) They come in sealed “blind boxes,” so amassing a complete set can be a challenge. Slip one into your favorite Gen Zer’s stocking to score major brownie points.