HBO Mocks Its Own Streaming Name Journey

HBO’s streaming platform has taken audiences on quite the branding adventure. What began as HBO Max was changed to simply Max — only for the company to reveal this week that it would revert to the original title, HBO Max. The entire situation has sparked a blend of bewilderment and laughter, but at least HBO is handling it with grace — and a good sense of humor.

Following the revelation from its parent company, Warner Bros. Discovery, the official @StreamOnMax social media handle leaned into the madness, sharing a collection of witty tweets that made light of the platform’s identity crisis.

Although many of the tweets are now inaccessible or have been deleted, it’s evident that the account was relishing the moment, fully embracing the ridiculousness of the back-and-forth branding fluctuations.

They even enlisted Noah Wyle, star of the HBO Max original The Pitt, to partake in the fun — demonstrating that the self-mocking campaign extended beyond the social media team.

Amid all the confusion about the name changes, one thing is clear: the person overseeing HBO Max’s social media definitely deserves recognition for transforming a corporate misstep into a lighthearted viral moment.

RELATED: Thank goodness: Max is reverting its name back to HBO Max.