Suddenly, I found myself desiring the lifestyles of those YouTubers. As a millennial who experienced the formative years of the internet, I sometimes perceive a generational divide between myself, Gen Z, and the offspring of Gen Alpha. Our digital experiences are inherently varied. Younger generations yearn to be influencers more than any other profession, as surveys indicate, a vocation that was nonexistent for a significant portion of my existence. I didn’t fully grasp this aspiration until I stumbled upon the channel Bob Does Sports. Now, as a man in my 30s, I can confess, without much embarrassment, that I yearn for the life those YouTubers lead.
Bob Does Sports showcases three individuals (along with a few producers) who engage in golfing, cracking jokes, indulging in ample food, exploring different places, and mostly enjoying life. It’s evolved into a profitable career with over a million subscribers on YouTube, substantial sponsorships, and connections with renowned athletes. Robby Berger, the “Bob” of the channel, expressed astonishment at their achievements, mentioning how challenging it is to fathom their expansion and the multitude of fans they meet.
Robby, also known as Bob or Bobby Fairways, heads the trio, which comprises Joseph Demare (Joey Coldcuts) and Nick Stubbe (Fat Perez). The producers Jet, Big Ticket, and J Bone have also gained affection from followers. The videos capture the group’s wit and friendship, frequently featuring golf contests that include scores, food, drinks, or a mix of these. The emphasis is on the group’s comedy rather than the golf itself.
The channel’s achievement is partially attributed to the relatable, down-to-earth character of its members. Berger and Demare first crossed paths while employed at the Four Seasons in Beverly Hills, and Stubbe worked as an accountant. Berger’s comedic flair and collaborations with Coldcuts and FP fueled their ascent. They now boast a YouTube channel with 1.1 million subscribers, a sponsorship contract with Callaway, their own beverage and clothing lines, and videos featuring sports personalities like Josh Allen and Jon Rahm. They are also part of the Internet Invitational, a YouTube golf competition with a $1 million prize pot.
Berger’s transition from a part-time comedian to a YouTube sensation is astonishing. Golf magazines now track his every activity. Perez characterized their success as an ongoing series of surreal experiences, highlighting their match against pro Max Homa as a pivotal moment in establishing their credibility.
The BDS crew is not solitary in the YouTube golf realm, which has surged in popularity since 2020. Other creators like Grant Horvat and the Bryan Bros also enjoy fame. Nonetheless, BDS distinguishes itself by infusing humor into the traditionally serious sport of golf. Their videos, social media engagement, and podcast foster a sense of familiarity with fans, who feel like they are hanging out with the group.
In public settings, fans frequently jest with them, especially FP, who is playfully taunted about food challenges. Bob receives unsolicited golf tips, as FP excels in the sport, Cutsy is making progress, and Bob occasionally faces challenges. Despite this, the group values their exceptional career, allowing them to relish what many deem a luxury—regular golfing excursions.
FP humorously remarked that his grandparents don’t entirely grasp his success, concentrating more on traditional media appearances. The group’s swift ascent has propelled them to persist in producing entertaining golf videos, while also contemplating more adventurous concepts. Although certain ideas, such as a combined food and drinking challenge, have been turned down, the team remains receptive to fresh possibilities.
Berger asserted that they don’t wish to alter their method, as they’re enjoying themselves and have crafted a thriving business. They’ll continue doing what they adore and observe where it leads them.