Jenny Hoyos, only 19 years old, possesses valuable knowledge about financial management. “I’m primarily an entrepreneur, but also a creator,” she remarked at VidCon 2025. “Entrepreneurship is vital for maintaining a creator career. Many creators know how to attract views but struggle with monetization.”

Hoyos has become known for teaching young viewers about responsible spending through videos that include making money from arcade games, leveraging AI on YouTube, and allowing her dog to trade stocks. Recently, her short-form content covering topics such as her relationship with her mother and cooking has surged in popularity, garnering her 9.15 million YouTube subscribers, 186,000 TikTok followers, and 172,000 Instagram followers.

During an interview at VidCon, Hoyos talked about her workflow, sources of video inspiration, and strategies for monetization.

**Financial Guidance for Followers:**
Hoyos advises against flaunting wealth to seem impressive. “People purchase luxury items like Mercedes through loans. It signifies nothing,” she states. She stresses the importance of investing in high-quality food to avoid health issues.

**Sources of Video Inspiration:**
Hoyos discovers inspiration in her daily surroundings, capturing relatable experiences. “Anything can turn into a viral video,” she points out.

**Recommendations for Viral Videos:**
She recommends examining trends and incorporating a unique twist, such as altering colors in trending videos.

**Utilization of AI:**
Hoyos employs AI for brainstorming and generating ideas, particularly for content focused on current trends, carefully selecting the most suitable options from AI suggestions.

**Journey from Idea to Publication:**
She derives ideas from relatable situations or trends. Hoyos uses AI to create hooks and resolutions, filling in the gaps to formulate videos. Occasionally, she utilizes scripts, although not exceeding half the time.

**Recording and Editing:**
Hoyos records using her phone for relatability and edits with Adobe Premier Pro. She saves her footage on a 100-terabyte server.

**Influence on Platforms:**
Hoyos acknowledges her impact and aims to promote positive changes, sharing a story about a fan motivated to eat healthier.

**Engagement with Community:**
Hoyos prioritizes responding to comments and connecting through live streams, making use of YouTube’s community features.

**Initial Viral Video:**
Her $3 burrito hack achieved viral success, prompting a series of similar content and maintaining her audience engagement.

Mashable will report on VidCon 2025 at the Anaheim Convention Center, highlighting creators, trends, and insights into expanding online influence and revenue.