GET $150 OFF: On Sept. 9, the Dyson Supersonic Nural is priced at $399.99 (regularly $549.99) as part of Best Buy’s daily specials. Move quickly, as this promotion concludes at the end of the day.

The Dyson Supersonic is an elite hair dryer, and its cost reflects its status. While we feel it meets expectations, we frequently propose alternatives that offer a comparable experience without the hefty price tag. Not everyone has the means to invest over $500 in a hair tool. Nonetheless, when discounts are available, the alternatives seem less enticing.

As of Sept. 9, the Dyson Supersonic Nural, the newest and most sophisticated dryer from the brand, is discounted to $399.99 at Best Buy. This represents a $150 reduction from its standard price of $549.99 and is $100 less than its current listing on Amazon. It’s also only $10 above its lowest ever price.

There are a few important details regarding this promotion. The $150 discount is applicable solely to the strawberry bronze and blush pink versions. Other colors are either at full price or offer smaller discounts. As a daily promotion, this opportunity is limited. If you’re considering the Dyson Supersonic Nural, now is the optimal time to make a purchase.

Dyson unveiled the Supersonic Nural in early 2024 with upgraded features compared to the original Supersonic. It boasts a scalp protect mode, enhanced attachments (such as a distinctive diffuser), memory for preferred settings, and pause detection. Mashable’s Bethany Allard remarked, “It definitely feels smarter, but not exactly like a smart hair dryer.”

At $399.99, the Supersonic Nural is competitively priced against some of the alternatives we suggest. At this cost, you can opt for the authentic product. But hurry — the offer concludes at 1 a.m. ET.