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It’s a well-known truth: whenever there’s a Dyson product, a dupe follows — especially in the realm of Dyson’s beauty offerings.
Dyson entered the beauty market in 2016 with its Supersonic hair dryer, an elegantly designed and innovative device aimed at enhancing airflow while reducing heat damage. Nearly a decade later, the Supersonic remains a top contender among hair dryers, showcasing Dyson’s successful venture into beauty technology. Nonetheless, with a steep price of $429, there are more affordable options for achieving an exceptional blowout at home.
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## What Sets the Dyson Supersonic Apart?
The Supersonic made waves by reinventing the conventional hair dryer, infused with Dyson’s hallmark futuristic aesthetic. Its modern design serves more than just aesthetics — it is highly efficient as well.
Instead of a standard vented and coiled head, the Supersonic incorporates a circular design that houses its compact V9 motor within the handle. This arrangement, paired with Dyson’s Air Multiplier technology, results in a lightweight (weighing only 1.8 pounds) yet robust dryer that operates significantly quieter than traditional options. Furthermore, its powerful airflow enables it to depend less on heat, thereby protecting hair from damage.
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To enhance protection for your hair, the Supersonic continuously tracks air temperature — up to 20 times a second — and features a built-in ionizer that minimizes static and frizz. A quick science snippet: ionizers generate negative ions that counteract the positive charge in damp hair, sealing the hair cuticle, which reduces drying time and mitigates damage. This is why dryers with ion technology tend to be pricier — they offer much more than mere drying.
The Supersonic includes five magnetic attachments — a styling concentrator, flyaway attachment, diffuser, gentle air attachment, and wide-tooth comb — providing greater versatility than many luxury dryers, which often come with only three or four attachments.
## Why Is the Dyson Supersonic So Expensive?
At $429, the Supersonic is indeed a financial commitment. However, you’re investing in more than just a brand label — you’re acquiring a durable, high-efficiency motor, various heat settings designed to protect your hair, state-of-the-art design, and advanced ionic technology. Competing premium brands like T3, ghd, and Harry Josh offer dryers with similar features, generally priced between $150 and $350, but none quite match the Supersonic’s capabilities.
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When I tested the Supersonic, I immediately noticed it was superior to others in the market. It’s important to mention, however, that the original Supersonic has been around for almost ten years now.
In 2023, Dyson launched the Supersonic Nural, an upgraded model featuring smarter technology such as improved temperature control and automatic attachment recognition. While the enhancements are appealing, they didn’t feel groundbreaking — and certainly not sufficient to warrant an additional $70, in my view. For those in search of intelligent features at a more attractive price, the T3 Aire IQ stands out as a strong option.
Nevertheless, the enduring performance of the original Supersonic after so many years is impressive. Meanwhile, other brands have had ample opportunity to develop competitive alternatives at lower prices.
## What’s the Best Dyson Supersonic Dupe?
There’s an abundance of high-end blow dryers and Dyson imitators available — but not all are created the same. A word of caution: avoid the $40 Amazon knockoffs that replicate Dyson’s signature fuchsia and nickel color scheme. Although they may resemble the original, their performance won’t match up, and they likely won’t stand the test of time.
Instead, I evaluated a range of hair dryers — some that bear a resemblance to the Supersonic and others that do not — to identify those that provide a comparable experience: quick, effortless, and a touch luxurious.
Here’s my detailed guide on the best Dyson Supersonic dupes worth investing in.
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