At Google I/O 2025, the tech titan introduced a range of new AI-enhanced functionalities, with one of the most talked-about being a virtual clothing fitting tool for Google Shopping.
Named “Try it on,” this feature enables users to upload a full-body image of themselves to virtually try on apparel. It’s like a real-life edition of the famed digital wardrobe from the 1995 film Clueless — a fantasy realized for style-conscious millennials. As Mashable’s Shopping Reporter Haley Henschel remarked, “Google’s newest shopping feature transforms Cher Horowitz’s computerized closet into reality.”
As expected, users quickly began to explore — and even attempt to “jailbreak” — the feature, similar to other newly released AI tools. A report from The Atlantic noted that some of these trials yielded strange and even unsettling outcomes. For example, the tool was reported to create breasts on images of public figures like J.D. Vance, and alarmingly, it allegedly did the same for images of underage users.
Despite these challenges, I chose to test the tool for myself. Here’s what I found — the good, the bad, and the unexpectedly awkward.
How to Utilize Google’s “Try it on” AI Tool
The virtual fitting feature is part of several experimental AI tools currently accessible via Google Labs. Here’s how you can experiment with it:
1. Log in to your Google account.
2. Navigate to the Search Labs page and activate the experiment.
3. Upload a full-body photo of yourself.
4. Visit Google Shopping and pick a clothing item.
5. Click the “Try it on” button that appears above the product image.
As a Fashion Tool, It’s Surprisingly Effective
When it comes to virtually trying on clothes, Google’s new tool is remarkably precise. It employs a tailored image generation model specifically developed for fashion, and while it takes around 15 seconds to produce an image, the results are quite reflective of real life.
I tested the tool using a photo I snapped during a recent shopping trip to Banana Republic in New York City. Comparing the AI-produced images to the actual ones, I discovered that the tool did a commendable job mimicking the fit and style of the apparel. It even modified my pants and shoes to better coordinate with the outfit. In most instances, the tool made me appear slightly slimmer than I truly am — not an unwelcome side effect.
In one case, the AI added a necklace I’d never choose to wear and made the shirt a tad more form-fitting than optimal. Nonetheless, the overall appearance was fairly accurate. Google does provide a disclaimer during the image generation process: “AI images may contain errors. Fit and appearance may not be precise.”
For a complimentary, experimental tool, it is surprisingly useful — and something fashion enthusiasts have long desired.
But It’s Not Without Its Issues…
This is where things turned a bit strange. The Atlantic reported that the tool sometimes generates breasts when users try on revealing tops or dresses — even if the original photo depicts a man. I tested this by trying on a pink midi dress, and the outcome was both amusing and unsettlingly lifelike. The AI removed my shirt, added chest hair, and produced a surprisingly accurate image of me in the dress.
When I donned a pink women’s sweater, the AI added some additional padding in the chest region. While I’ve been open about my own body image previously, this result was still somewhat disconcerting. Fortunately, the tool does not currently support lingerie — probably for the best.
What Actions Can Google Take Regarding This?
It’s a complex matter. Individuals should have the freedom to try on any clothing they desire, regardless of gender. However, when the tool begins generating body parts or modifying images of minors, it raises serious issues.
Google informed Mashable that it has measures in place, including blocking sensitive clothing categories and preventing uploads of clearly identifiable minors. “As with all image generation, it won’t always be perfect, and we’ll continue to enhance the experience in Labs,” a spokesperson stated.
Could this tool be exploited for cyberbullying or creating deepfakes? In theory, yes — but that risk is applicable to most AI image generators, not just this one.
Google’s safety protocols for the tool forbid:
– Adult content, child sexual abuse imagery, non-consensual sexual content, and sexually explicit material.
– Inappropriate content such as dangerous, derogatory, or shocking imagery.
You can try the virtual fitting tool by visiting Google Search Labs. I’ve contacted Google for further comments and will update this article if I receive a response.
In conclusion: Google’s “Try it on” feature offers a fun, futuristic approach to clothing shopping — just keep in mind that it remains a work in progress.