Meet Meghety Foudoulian: Nonprofit Marketer, Content Creator, and Mom on a Mission

Meghety Foudoulian occupies multiple roles — senior marketing manager at a nonprofit organization, content creator, and mother of two. Residing in Los Angeles, she manages a busy schedule, and like countless working parents, transitioning from a full-time profession to balancing work and motherhood has posed its challenges. After welcoming her daughter in 2021, she quickly discovered the demanding nature of motherhood.

Having roots in Lebanon with Armenian parents, Foudoulian found herself distanced from her extended family and support network when she became a parent. The feeling of isolation was significant.

“Motherhood was always glamorized for me, particularly on social media,” she reflects. “I wasn’t aware of how much I’d depend on a community until I found myself without one.”

In a moment of openness — just two weeks postpartum and awake for a late-night breastfeeding session — she created her Instagram account, @lifewithmamameg. The platform turned into a creative escape, a humorous refuge, and a vital connection for other moms facing similar hurdles. Since its inception in 2021, the account has attracted nearly 65,000 followers.

We connected with Foudoulian through email to discuss motherhood, content creation, and the reality of establishing a brand while raising a family.

What’s your personal brand all about?

My content is grounded in authenticity, humor, and relatability. I often say my page echoes, “Let’s laugh about it so we don’t cry about it!” Making people smile is one of my preferred methods of connection.

However, motherhood has also unearthed a more reflective aspect of me. I articulate my feelings because I recognize how isolating it can be in the thick of it. I want fellow moms to feel acknowledged and understood.

I don’t sugarcoat the experience of motherhood. I share the challenging moments alongside the joyful ones. My aim is to foster trust with my audience — to be that virtual companion who’s there when you need a laugh, a tear, or simply someone who gets it.

How much do you earn through content creation?

It varies. On average, I earn between $3,000 to $4,000 monthly. However, it’s not steady — some months yield nothing, while others exceed five figures. It’s quite a ride.

How do you choose which brands to collaborate with?

I’m quite discerning. My audience places their trust in me, and I respect that. I only endorse products that I genuinely use or believe in. If I wouldn’t purchase it myself, I won’t recommend it.

I’ve also walked away from collaborations with brands I appreciated as a consumer but didn’t respect creators or communicate effectively. Mutual respect is essential for me. Integrity is crucial — in what I endorse and who I associate with.

Top 3 essentials you can’t live without as a mom?

1. My mom. She has recently relocated to the U.S. and has evolved into my support system. She assists with the kids and provides my husband and me with some much-needed personal time. I couldn’t manage this without her.

2. My Zoe double stroller. It’s lightweight, sturdy, and accommodates everything — snacks, toys, coffee — you name it. We never leave without it.

3. Grocery delivery services like Instacart and DoorDash. They save me considerable time and energy. Shopping with two toddlers is chaotic, so having essentials delivered is a lifesaver.

Top 3 essentials you can’t live without professionally?

1. My Skylight Calendar. It functions as my organizational hub. Between meetings, deadlines, and family obligations, having everything visually arranged helps maintain my sanity.

2. Canva. I utilize it daily for everything from marketing visuals to Instagram carousels. It’s my primary creative resource.

3. My home office. Having a dedicated workspace has enhanced my productivity and concentration. When I settle at my desk, my mind recognizes it’s time to focus.

Has motherhood contributed positively to your career?

Absolutely. First, it’s taught me to be adaptable. Motherhood is filled with surprises — sleep regressions, teething, last-minute changes. I’ve gained the ability to pivot swiftly and maintain composure under pressure, which is invaluable in nonprofit marketing where situations can evolve rapidly.

Secondly, it’s empowered me to find my voice. I used to be reserved and uncertain about my ideas. But as a mom, I had to advocate — for my kids and for myself. That newfound confidence has permeated my professional life. I share my ideas more openly now, and my boss even refers to me as the “Idea Generator.” Motherhood has helped me embrace my voice.

What do you wish more individuals understood about working moms?

There’s a prevalent misconception that if you work, you’re not fully engaged as a parent. But my job is an integral part of my identity. Yes,