Apple is expected to reveal the iPhone 17 lineup at 10 a.m. PT on September 9. While the precise date for their sale is not yet confirmed, we can hypothesize based on patterns. Apple typically initiates pre-orders on the Friday of the week they announce, which in this instance would be September 12. The devices are generally launched the subsequent Friday, presumably on September 19.

In summary: The iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone 17 Air will be introduced on September 9. Pre-orders are anticipated to commence on September 12, with the phones available in stores on September 19.

To keep up with all the announcements at the Apple Event 2025, including the iPhone 17, check out Mashable’s live blog.