iPhone 17e Leak Suggests Apple’s Strategy for Yearly Budget Phone Launches


Rumors Indicate iPhone 17e to Be Included in Apple’s Continuous Budget Range

According to recent reports regarding the development of the iPhone 17e, Apple seems to be gearing up to establish its budget-friendly iPhone “e” series as a consistent element in its yearly product lineup.

Earlier this year, the tech powerhouse rekindled interest in its lower-priced smartphone options with the launch of the iPhone 16e in February. This release marks the fourth iteration of Apple’s economical iPhone, following the previous SE versions introduced in March of 2016, 2020, and 2022. The timing of the 16e launch aligns with this historical pattern, yet the shift in naming—from “SE” to “e”—has led to speculation regarding a possible change in Apple’s strategy.

The pivotal question now is whether the “e” models will be integrated into Apple’s standard iPhone release schedule, instead of being released occasionally as the SE models were historically.

A report from 9to5Mac, referencing a credible source from the Chinese social media site Weibo, states that the iPhone 17e is already under development and nearing the trial production stage. This typically precedes large-scale production and indicates that Apple is preparing a follow-up to the 16e for the upcoming year.

If accurate, this would signify the first instance where Apple has launched consecutive annual models in its affordable iPhone lineup, indicating a possible transition towards a more regular release rhythm for its budget devices.

Crucially, the rollout of the new iPhone 17e does not imply that Apple will phase out older models. Traditionally, Apple has retained earlier-generation iPhones in the market at lower prices, providing consumers with various options across different affordability levels. This approach could also showcase Apple’s ongoing experimentation with its iPhone range, akin to previous efforts with the now-retired iPhone mini.

Whether the “e” series will solidify as a staple in Apple’s yearly iPhone releases is yet to be determined, but initial indications point toward the company’s exploration of fresh ways to attract budget-conscious customers.