Apple’s first foldable iPhone has been in the works for quite a while, and a recent report indicates that its pricing may be lower than what was predicted. Excitement surrounds the “iPhone Fold,” which could debut in the latter part of 2026, as shared by Apple analyst Ming-Chi Kuo in a June update on X. Speculations regarding the foldable iPhone’s cost have been circulating, but a new UBS report by analyst Jimmy Yoon (via Fortune) proposes it will be less than initially thought. The UBS analysis anticipates the phone could be priced between $1,800 and $2,000. In contrast, Samsung’s Galaxy Z Fold 7 retails at $1,999.99. Earlier this year, Kuo forecasted that the first foldable iPhone would range from “above $2,000 to $2,500.”

As the iPhone Fold approaches production, additional rumors and leaks are surfacing, yet details about specifications, pricing, and even the name remain unofficial. Fortune recently noted that the initial output of the folding iPhone will be limited, with projections of 10 million to 15 million units. This measured strategy reflects both the technical intricacies of foldable devices and the steep price point, viewed by analysts as a major hurdle to widespread acceptance. In March, reliable leaker and TF International Securities analyst Ming Chi-Kuo predicted that Apple would produce only 3 to 5 million units in 2026, with mass production targeted for 2027.

Apple has chosen Samsung’s “crease-free” display technology to facilitate mass production, according to 9to5Mac. This decision also improves the phone’s resilience. Apple will be the latest brand to enter the foldable phone market, joining Samsung, Oppo, OnePlus, Google, Motorola, Honor, and Vivo, all of which offer their own foldable device versions.