OpenAI is said to be in the process of creating a new social media platform intended to highlight images generated through ChatGPT’s image creation tools.

According to a report from The Verge, referencing anonymous insiders aware of the initiative, OpenAI is developing a social media feed akin to X (formerly known as Twitter). This platform would enable users to publish and share AI-generated images, with the goal of enhancing the exposure of ChatGPT’s image generation features and gathering real-time user insights—an approach already utilized by tech giants like Google, Meta, and X for the development of their AI models. The Verge also mentioned that OpenAI CEO Sam Altman has been discreetly seeking opinions on the idea.

It is still uncertain if this feature will be a separate application or embedded directly within ChatGPT, reminiscent of how Midjourney features user-generated content. The concept also mirrors the current video feed available in OpenAI’s Sora app, which allows users to browse AI-generated videos produced by others.

Although an AI-generated image feed represents a move towards social networking, it is still far from being a complete social media platform comparable to X or Instagram. However, should OpenAI opt to venture into the social media domain, it could further escalate tensions with Elon Musk, who has a longstanding rivalry with the organization. Musk’s xAI owns Grok, an AI chatbot integrated into X, which has gained traction for producing viral content. The Verge reports that this success has stirred envy among its competitors.

Musk is currently litigating against OpenAI, alleging that the company has strayed from its initial nonprofit mission by transitioning to a for-profit model. Earlier this year, Musk purportedly proposed to purchase OpenAI for $97 billion—an offer Altman turned down.

If OpenAI advances with its social media plans, it would also be positioning itself in competition with Meta, another significant player in the AI arena. Meta utilizes user information to enhance its Llama AI models and is supposedly developing a standalone Llama app to challenge ChatGPT.

Altman has previously joked about the possibility of launching a social media application. In response to a February CNBC article, he tweeted on X, “ok fine maybe we’ll do a social app.”

Whether this notion evolves into a comprehensive platform or remains an element within existing offerings, OpenAI’s actions indicate increasing competition in the AI-driven social media arena.