As the date for Emmy nominations nears, Seth Meyers and Jimmy Kimmel are going all out to secure nods for their shows, which includes unveiling a series of attack advertisements targeting one another. In the “Jimmy Kimmel Live!” segment, the two late-night personalities engage in a back-and-forth of escalating commercials, denouncing each other’s character and involving family members to further the jabs. Meyers’ sibling Josh states, “Jimmy Kimmel: More of a brother to me than my actual one,” whereas Kimmel’s wife Molly remarks, “Seth Meyers drinks his coffee black, just like Jimmy’s soul.” The concluding video showcases their children joining forces to critique both hosts at once. We need more of this on the Emmy campaign trail.