Social media figure and culinary reviewer Keith Lee was honored with the prestigious Creator of the Year title at the 2025 TikTok Awards, which marked its inaugural celebration. Lee, celebrated for his reviews that highlight local eateries, became emotional during his acceptance speech after receiving the accolade from Paris Hilton.

“When individuals claim they never expected to win, that’s no exaggeration,” Lee remarked. “I never imagined in a million years that I’d be up here on this stage.”

The ex-MMA athlete elaborated on how TikTok reshaped his life, instilling him with newfound self-assurance. “I struggled to speak. I couldn’t be in gatherings with others. I questioned my abilities. I still have self-doubt to this day,” Lee disclosed. “TikTok provides a platform for recognizing the underdogs.”

The TikTok award ceremony showcased a diverse range of creators, including beauty content creators and musicians. Additional information can be accessed on Mashable’s live coverage of the event, which includes a comprehensive list of all awardees, among them Lee.

Who is Keith Lee?

Lee stands out as a prominent online culinary critic. His influence in the food industry has earned him a spot on Mashable’s compilation of the 101 most impactful creators of 2025. The article highlighted that he “has the ability to single-handedly rescue a business through a favorable food review — and he’s achieved this.”

With an impressive following of over 17 million on TikTok, Lee’s impact is considerable.

Lee is known for his distinctive presentation style, mixing deadpan humor and a staccato rhythm, alongside his catchphrase, “I got it, let’s try it, and rate it 1-10.” His brother, Kevin Lee, a professional MMA fighter, occasionally features in his videos.

Lee harbors a deep passion for food and the individuals who create it, frequently showcasing overlooked establishments. In recognition of his award, TikTok pledged a $50,000 contribution to Feeding America in Lee’s name, a deserving homage.