KPop Demon Hunters is generating a buzz!
The animated musical on Netflix has been breaking viewership records on the platform. Tracks by the fictional K-pop groups HUNTR/X and Saja Boys are rising on the Billboard charts. The two-day theatrical presentation of KPop Demon Hunters: A Sing-Along Event was a box office success this weekend, followed by announcements that the sing-along version will soon be accessible on Netflix. Social media is alive with fan reactions, cosplay displays, and guides on replicating Rumi’s signature purple braid.
Google is also getting in on the thrill.
Occasionally, Google embeds fun Easter Eggs in their search results, such as when Chappell Roan was tagged as “your favorite artist’s favorite artist” or when looking up Dropout star Brennan Lee Mulligan set off a cascade of doll shoes.
Now, if you search for KPop Demon Hunters, a particular catchphrase from the beloved musical pops up at the top of the search outcomes. It’s not a lyric from the songs of the K-pop acts in the film, but rather the relaxation mantra: Couch! Couch! Couch!
This line is famously chanted by HUNTR/X members Zoey and Mira after their most recent tour, while they gear up to unwind with snacks and perhaps a visit to a bathhouse. In the movie’s concluding scene, Zoey, Mira, and Rumi chant it together, eager for a well-earned break after rescuing humanity from a demon onslaught. But first, they take time to connect with their cherished fans.
For enthusiasts of KPop Demon Hunters, this mantra carries significant value. Any moment that’s “couch! couch! couch!” time is ideal for rewatching the streaming sensation, whether in sing-along format or not.
KPop Demon Hunters is currently available for streaming on Netflix.