Buying a new television can be quite daunting. Whether you’re shopping online or entering a physical store, you’re likely to encounter a barrage of technical terms and a multitude of captivating screens, which can add to the disorientation. However, given the considerable time we dedicate to watching our favorite series, films, sports, and YouTube clips, investing time in selecting the appropriate TV is definitely worthwhile.

To make this process easier, we consulted Will Greenwald, Lead Analyst at PCMag (a sister company of Mashable), who has evaluated over 170 televisions with professional-level gear. With his expertise and our own findings, we’ve assembled a guide to the leading TV brands and models suitable for diverse preferences and budgets.

Best OLED TVs: LG

LG is a leader in OLED technology. Renowned for producing rich blacks, high contrast, and exceptional off-angle viewing, LG’s OLED selection provides a variety of sizes and price ranges, with some options priced under $1,000.

Top Pick: LG Evo G5 OLED 4K TV (65-inch)
Price: $3,296.99 at B&H Photo Video

Why we admire it: Greenwald describes the LG Evo G5 as “the finest OLED TV I’ve encountered thus far.” It features outstanding brightness, precise colors, and a slim, nearly borderless design. It’s highly regarded among gamers, offering a 144Hz refresh rate (up to 165Hz with VRR) and remarkably low input lag at 4.8 milliseconds.

Available sizes: 55″, 65″, 77″, 83″, and 97″

Budget-Friendly Alternative: LG C4 OLED 4K TV (65-inch)
Price: $1,496.99 at Walmart (regular price $2,699)

Why we admire it: The LG C4, launched in 2024, enhances its predecessor with improved brightness and a 144Hz refresh rate. It presents excellent value for consumers seeking high-quality visuals without a hefty price tag.

Available sizes: 42″, 48″, 55″, 65″, 77″, and 83″

Best Budget Brands: Hisense and TCL

You don’t have to break the bank to acquire a fantastic television. Hisense and TCL deliver remarkable performance at budget-friendly prices, making them ideal selections for cost-conscious buyers.

Best Hisense: Hisense U8N QLED 4K TV (65-inch)
Price: $947.99 at Amazon (regularly $1,499.99)

Why we admire it: The U8N provides top-tier features at a mid-range cost. Greenwald lauded its brightness (up to 2,755 nits) and color accuracy, calling it a “great value.” It also excels in off-angle performance.

Best TCL: TCL QM8 QLED 4K TV (65-inch)
Price: $897.96 at Amazon

Why we admire it: The QM8 is a standout choice for large screens, delivering impressive brightness, color quality, and gaming features such as a 144Hz refresh rate and low input lag (6.4 milliseconds). It comes in sizes up to an enormous 115 inches.

Available sizes: 65″, 75″, 85″, 98″, and 115″

Best for Unique Features: Samsung

Samsung excels with its cutting-edge features and stylish designs. Ranging from 8K resolution to TVs that serve as digital art frames, Samsung provides options for everyone.

Best for Art Display: Samsung The Frame QLED 4K TV (65-inch)
Price: $1,297.99 at Walmart (regularly $2,299)

Why we admire it: The Frame transforms your television into a digital art frame when it’s not in use. It offers a matte display to minimize glare and can display artwork or personal images. While its TV performance aligns more with budget options, its aesthetics and functionality are unparalleled.

Also Consider: Samsung The Frame Pro QLED 4K TV (65-inch)
Price: $2,197.99 at Amazon

Why we admire it: The Frame Pro features an upgraded Neo QLED display and a nearly wireless design leveraging Samsung’s One Connect Box. It’s a chic choice for those who value design.

Best Samsung OLED: Samsung S95D OLED 4K TV (65-inch)
Price: $2,297.99 at Amazon (regularly $2,797.99)

Why we admire it: The S95D merges OLED’s deep blacks with high brightness, making it a superior performer. It includes a solar-powered remote and Samsung’s One Connect Box for a sleeker setup.

Available sizes: 55″, 65″, and 77″

One to Watch: Samsung S95F OLED 4K TV (65-inch)
Price: $3,297.99 at Amazon

Why we admire it: The S95F is Samsung’s brightest OLED to date and features an advanced