—

Adobe and LinkedIn are collaborating to enhance identity verification and content authentication, unveiling a new initiative known as the “Verified on LinkedIn” program.

Oscar Rodriguez, LinkedIn’s vice president of trust, stated that this new system will enable users to utilize their LinkedIn verifications across various online platforms. “With Verified on LinkedIn, users can leverage the verifications they have obtained on LinkedIn to establish their identity on the different online platforms they engage with, increasing trust, confidence, and credibility,” Rodriguez remarked.

Expanding on LinkedIn’s current verification badges for identity, employment, and education, this partnership extends these functionalities to Adobe’s creator community. As a result of this collaboration, Adobe users can effortlessly verify their identities and seamlessly attribute their work across both platforms.

When a LinkedIn-verified creator inputs credentials through Adobe’s content authenticity application, a “Verified on LinkedIn” badge will be visible on their profile. Should the creator share that content on LinkedIn, the platform will automatically present the corresponding content credentials.

Adobe’s content authenticity application, which is presently available in public beta, allows users to attach secure credentials to their images and photographs. This tool is part of Adobe’s larger Content Authenticity Initiative, aimed at fostering transparency and trust in digital content. Other significant entities, including TikTok, tech firms, and news organizations, have also participated by adopting their own content verification systems and supporting the Coalition for Content Provenance and Authenticity (C2PA), a nonprofit initiative dedicated to content integrity in the AI era.

Besides LinkedIn, the verification badge can also be utilized on platforms such as TrustRadius, G2, and UserTesting. LinkedIn is inviting other companies to embrace its free verification tool as well.

—