Mariah Carey, frequently referred to as the “Queen of Christmas,” has ceremoniously announced the commencement of the festive season with an enchanting, Addams Family-themed video shared across her social media channels.

In the clip, which was uploaded to both Instagram and X (previously Twitter), Carey starts off in character as Morticia Addams, adorned with a dazzling diamond necklace from Kay Jewelers. She performs a dance alongside a man portraying Gomez Addams, but as the clock strikes midnight on Halloween, the atmosphere shifts dramatically. Carey re-emerges in her classic Christmas outfit, passionately singing her iconic phrase, “It’s tiiiiiiiiiiime.” At the same time, Gomez magically transforms into a snowman, and the familiar melody of “All I Want For Christmas” begins to play.

In addition to the video, Carey has a stash of surprises prepared to rejoice in the holiday season. A simple search of her name on Google will unleash a cascade of snowflakes on your screen. Moreover, pop-up bars themed around Carey and Christmas are scheduled to launch in **New York City** and **New Orleans**. And, of course, it won’t be long before her legendary holiday hit ascends back to the summit of the Billboard charts.

This yearly custom has become a signature for Carey, who consistently shares a unique video right after Halloween to signify the start of the Christmas countdown. Therefore, consider this your official notice: the holiday season has commenced!