If you’ve recently browsed finance TikTok, you may have noticed Dean Indot responding to finance inquiries from his wife, Alexis, attracting millions of views. Dean, a commercial banking professional holding a Pepperdine MBA, along with his wife Alexis, soared to fame with one of their early videos. Dean’s take on why frequent debit card usage might not be advisable amassed 14.5 million views. Their TikTok handle, @alexisanddean, now boasts 1.7 million followers.

We chatted with Alexis and Dean regarding the appeal of their content, when they began earning significantly from it, and the significance of educational material.

**How did you come up with your video idea?**

Dean: Alexis is engaged on social media, while I’m not. I use LinkedIn for professional purposes and Twitter for investment updates. She frequently poses finance questions, which resulted in our first video following the financial crisis in ’23. She wanted clarity on the situation, so I explained it to her.

**Were you hesitant to answer questions on camera?**

Dean: No, I didn’t initially recognize that I was being filmed. I avoid watching my videos unless there’s a need for edits or comments regarding something I mentioned.

**Do you edit the videos?**

Dean: Alexis manages everything. She has expertise in digital marketing and entrepreneurship. I’m unaware of what occurs after she records the footage.

Alexis: I capture everything in one shot. For branded content, I might make edits using CapCut, but our organic posts remain unedited. I add a title via TikTok and upload it.

**Why do viewers connect with your content?**

Dean: Authenticity. What you see is exactly what it is.

Alexis: People express that it feels like they’re at a table with us.

**Where do you get video inspiration?**

Dean: I stay informed about news, the economy, and markets. I translate news for social media audiences who lack time to read. Content ideas arise naturally unless it’s a brand collaboration.

Alexis: Dean reacts to current events, and I pose questions that reflect our audience’s comprehension.

**What is your process from idea to publishing a post?**

Alexis: I ask Dean a question, gather the content, and sometimes keep it for later. For trending topics, we shoot and upload right away. Relevant hashtags like #FinancialLiteracy and #FinancialEducation are used on TikTok.

**How many videos do you typically post?**

Alexis: We upload three times weekly. We initiated “Financial Literacy Fridays,” posting each Friday. Our inaugural one garnered nearly a million views.

**When did you realize significant income was possible?**

Dean: About six months in, after our first video went viral.

Alexis: Dean thought it was a joke at first, but we quickly achieved millions of views. We joined the TikTok Creator Fund within two months.

Dean: Once our revenue exceeded five figures, I understood the seriousness of it.

**What monetization strategies do you utilize?**

Alexis: The Creator Fund and Specialized Rewards for educational content. We’ve been chosen for that program, which aids in securing brand deals.

Dean: We have long-term agreements but are discerning about brand partnerships. I refuse to promote products I don’t use.

**Do brands reach out to you?**

Dean: Yes, they approach us.

Alexis: I have a manager, but the majority of inquiries are inbound.

**Was your TikTok success your first shot at going viral?**

Dean: It wasn’t planned.

Alexis: I had other platforms but never experienced this level of success. Our first video excelled from the start. Content style and timing were crucial.

**What advice would you offer to aspiring content creators?**

Dean: Be authentic. I’m not portraying anything I’m not.

Alexis: Be yourself. Act as if you’re on FaceTime with friends. Interact with your audience as though they are a close-knit community.