The forthcoming Xbox gaming handheld might turn out to be a premium offering than what was originally expected. This worry stems from a recent leak from a Spanish online Asus marketplace. By entering “xbox ally,” one can discover alleged prices for both the standard ROG Xbox Ally console and the enhanced Xbox Ally X. The standard version is listed at around $699 USD, while the Ally X stands at roughly $1,050 after currency conversion. This information was confirmed at the time of reporting.
Certain factors need to be considered. It may be a technical glitch unique to this Spanish Asus store, with the prices potentially being placeholder values not meant for public display. They have not surfaced elsewhere so far. Furthermore, an informant known as eXtas1s mentioned on YouTube that the devices would be priced at $499 and $799, respectively, which would be more in line with other gaming handhelds such as the Steam Deck and Nintendo Switch 2.
Should the leaked prices from the Spanish Asus store prove to be correct, it would contribute to a troubling series of headlines for Microsoft and its Xbox division. Recently, Xbox was included in the official Boycott, Divest, and Sanction list due to Microsoft’s collaboration with the Israeli military. Moreover, a recent wave of layoffs led to the loss of 9,000 jobs, following 6,000 layoffs that occurred a few months prior.