Apple’s AI-boosted Siri, initially showcased at last year’s Worldwide Developers Conference (WWDC), isn’t yet prepared for full deployment, as reported by Bloomberg’s Mark Gurman.
In a recent article, Gurman disclosed that the substantial enhancements Apple pledged for Siri—like heightened integration with generative AI and better contextual understanding—are still several months away from being unveiled. He mentioned that these improvements are unlikely to take center stage at the forthcoming WWDC 2025, set for June 9.
Rather, Apple is anticipated to emphasize a variety of non-AI software modifications, including a significant overhaul of the user interface for iPhone, iPad, and Mac devices. These updates are reportedly designed to resonate more with the aesthetic of the Vision Pro headset.
Worries regarding Siri’s development have persisted for quite some time. While Apple has hinted at a smarter and more personalized voice assistant, the actual situation has been lackluster. Recent updates have introduced trivial features like typing to Siri, and there are instances where users have indicated that Siri’s performance has worsened. Apple even withdrew an iPhone 16 advertisement featuring actress Bella Ramsey after it faced allegations of misleading consumers about Siri’s abilities, such as remembering lunch appointments from calendar entries.
Gurman notes that Apple is in the process of creating a new large language model specifically for Siri, informally referred to as “LLM Siri.” This model is anticipated to rectify many of the assistant’s existing shortcomings. However, until that system is operational, users should not expect any significant Siri announcements at this year’s developer conference.