Pokémon Separates Itself from DHS’s ‘Gotta Catch ‘Em All’ ICE Raid Footage


The Pokémon Company International is dissatisfied with President Donald Trump’s Department of Homeland Security (DHS) for utilizing its intellectual property to support U.S. Immigration and Customs Enforcement’s (ICE) operations.

“We are aware of a recent video shared by the Department of Homeland Security that features imagery and language related to our brand,” remarked a statement from the Pokémon Company International provided to Mashable. “Our company was not involved in the creation or dissemination of this content, and consent was not provided for the use of our intellectual property.”

On Tuesday, the DHS released a 1-minute video across their social media channels on platforms such as X and Facebook, accompanying it with the theme song from the Pokémon TV series.

The DHS video showcases clips from multiple ICE operations, where individuals believed to be undocumented immigrants are being searched and apprehended by ICE officers. Intermixed within the footage are segments featuring Pokémon’s main character, Ash Ketchum. The video exemplifies the Trump Administration’s unapologetic, meme-driven, and frequently dehumanizing approach to social media.

Following fan backlash against the dehumanizing video, the Pokémon Company initially remained silent. The former legal chief of the company even stated to IGN that they would likely refrain from commenting and allow the situation to pass. He also mentioned that several of the company’s executives hold green cards and might not want to provoke the Trump administration.

After the @DHSgov X account shared the video, numerous social media users rapidly tagged the official X accounts for Pokémon and Nintendo, urging the companies to respond. Nintendo, for instance, is recognized for being strict in safeguarding its IP, as many video game content creators on platforms like YouTube have learned firsthand.

As highlighted by the Daily Beast, one clip featured in the DHS video is from a raid personally overseen by Homeland Security Secretary Kristi Noem. This specific raid reportedly led to the wrongful detention of two U.S. citizens.

It remains uncertain whether the Pokémon Company International or Nintendo plans to pursue additional actions regarding the unauthorized use of their intellectual property. As of Wednesday, Sept. 24, the video continues to be accessible on official DHS social media accounts.

Mashable reached out to the Department of Homeland Security for comment, and we will amend this story should we receive a reply.