Establishing a sustainable career as a content creator can prove difficult, yet producing viral content is among the fastest ways to build momentum. The concept of “viral” varies in meaning for different individuals. For some, a video attaining 100,000 views qualifies as viral, while others may set the benchmark at a million views. Typically, a video is regarded as viral when its view counts significantly surpass the creator’s standard figures. Ultimately, viral videos are assessed by their influence, and numerous methods exist for gauging that.
Creators who reach viral acclaim often credit it to chance, but sustaining those views demands diligence. Experts concur that a captivating narrative, intrigue, and a compelling hook are vital. Here are three suggestions from accomplished creators:
**Maintain consistency**
Jenny Solares’ initial viral video was a song parody that achieved around 500,000 views. She currently boasts over 32,000 YouTube subscribers, 942,000 Instagram followers, and three million TikTok followers. Her tip for crafting viral content is to be authentic and maintain consistency. “There are times when the videos you anticipate will go viral don’t, and those you least expect do. Don’t hesitate to be yourself and stay consistent,” she advises.
**Learn from the experts**
Jenny Hoyos’ debut viral video was a hack involving a $3 burrito. With 9.15 million subscribers on YouTube, 186,000 followers on TikTok, and 172,000 on Instagram, her videos frequently go viral. She asserts that “anything can turn into a viral video” and suggests examining others’ works and putting your own spin on them. “Blend trends or give them a unique angle. If everyone is doing something in blue, try it in red,” she recommends.
**Embrace your individuality**
Zay Dante produces entertaining, humorous, and musical videos that thrive on TikTok. He has 431,000 YouTube subscribers, 1.8 million TikTok followers, and 400,000 Instagram followers. His straightforward tip for creating viral content is: “Be yourself.” He highlights the significance of authenticity, stating, “Be yourself and create what you find amusing, not what you believe will lead to virality.”