Every September, Apple launches its latest iPhones — a practice that has largely remained consistent since 2013. Aside from the rare off-cycle release, such as the budget-oriented iPhone 16e that debuted in February, Apple has reliably presented its flagship smartphones during the fall.

However, this established timeline may be undergoing a transformation. Per a recent report from The Information (via Engadget), Apple is contemplating a change in its iPhone release strategy starting in 2026. The company is said to be looking at altering its launches: Pro models would remain debuting in the fall, while standard models would transition to a spring launch.

This modification could stem from the addition of new iPhone variants, including the much-discussed foldable iPhone and a new device referred to as the iPhone Air, which is anticipated to debut this fall alongside the complete iPhone 17 series.

If this new timetable is implemented, we might witness the arrival of the iPhone 18 Pro, Pro Max, and foldable iPhone in the fall of 2026, followed by the iPhone 18, iPhone 18 Air, and potentially the iPhone 18e in the spring of 2027.

The report also reveals new insights about forthcoming iPhones. For example, the iPhone 17 Air is described as being ultra-slim — a design that could negatively affect battery performance. To counter this, Apple is reportedly planning to create an optional battery case.

Looking even further ahead, the iPhone 18 Pro and Pro Max might incorporate under-display Face ID technology, featuring only a small circular cutout for the front camera nestled in the upper-left corner of the display. Although similar speculations have appeared previously, it remains uncertain how this would influence the existing Dynamic Island design. Ambitiously, Apple is reportedly aiming to unveil a fully all-screen iPhone in 2027, with no visible camera or Face ID cutouts.

As always, it’s vital to approach these reports with caution — particularly those regarding products several years into the future. Apple has not verified any of these alterations, and plans could change before anything is confirmed.