Roblox Launches Competitive Baking Game Drawn from Bake Off


Roblox participants can now display their Signature Bakes in an updated Great British Bake Off experience that utilizes the platform’s cake-decorating community. Announced on Wednesday, BBC Studios and Love Productions have teamed up with The Great Bake Off franchise to launch “Star Baker,” an official adaptation of the show on the kid-friendly gaming platform. Created by the metaverse-oriented creative agency Metavision, “Star Baker” enables Roblox users to compete in the iconic Bake Off tent of the cooking show, engaging in well-known challenges such as the Signature Bake, Technical Challenge, and Showstopper rounds. Participants can cast their votes for their preferred bakes, and the victor will earn the prestigious Star Baker title. The game also features minigames like a baking-themed obstacle course and a scavenger hunt for the renowned missing raspberry from the opening credits. It is important to mention that Roblox players have historically participated in Bake Off-style games on the platform, with the well-loved Cake Off game providing comparable experiences. Contestants have been creating and decorating cakes within a theme and time constraint, with winners determined by peer voting. The “Star Baker” game has been tailored for specific locations featuring Bake Off shows, including the UK (The Great British Bake Off), U.S. (The Great British Baking Show), France (Le Meilleur Pâtissier), Italy (Bake Off Italia – Dolci in Forno), and Germany (Das große Backen). In spite of the enthusiasm from Roblox and Bake Off enthusiasts, Roblox is currently facing multiple lawsuits regarding insufficient child safety protocols. In reaction, Roblox implemented age verification for teenagers in July as part of new safety and privacy initiatives. Furthermore, Roblox has broadened its social media footprint by unveiling a TikTok-like short-form video platform within Roblox, along with fresh AI tools for creators.