If you haven’t heard of Roblox, your initial exposure to the online virtual realm might arrive through unfavorable news reports concerning the company’s legal issues tied to child safety concerns. Roblox is diligently striving to tackle these challenges, and reviewing the company’s 2025 user statistics reveals the reason: Roblox boasts immense popularity among youths.
In the past, Roblox stated that half of the U.S. population under 16 was utilizing the platform. An astounding 151 million users log on each day, with the average individual spending about 2.8 hours on the site. User avatar modifications occur 274 million times every day. One Saturday morning in August recorded 45 million users engaged in games at the same time.
What games were they enjoying? “Grow a Garden” achieved a milestone with 21.6 million users playing simultaneously in July. In September, “Steal a Brainrot” broke that record with more than 25 million users active at once. These milestones are impressive considering both games debuted in March and May of this year.
Nonetheless, “Grow a Garden” and “Steal a Brainrot” hold the second and third positions in popular searches within Roblox games. The leading search continues to be the timeless “Brookhaven,” launched in 2020. On average, players engage in 21 Roblox games or experiences monthly.
The Roblox 2025 Replay underscores the relationship between device type and Roblox experience preferences. Mobile gamers gravitated towards horror or escape genres, tablet users showed a preference for creative games such as “Build a Plane,” and console gamers on devices like Xbox or PlayStation were attracted to licensed action titles and sports games.
Roblox users equipped with VR headsets sought virtual reality environments and immersive experiences, while PC gamers leaned towards intricate RPG-like games on the platform.
The Roblox 2025 Replay additionally highlights the popularity surges of the “67” trend and KPop Demon Hunters within the platform. A survey targeting Roblox’s Gen Z users can be found here.