Samsung is making significant strides in its efforts to embed AI into all facets of its devices.

At the **Samsung Galaxy Unpacked** event held on Wednesday, the tech titan unveiled an array of AI-enhanced features for its **Galaxy S25 lineup**. These advancements encompass both user-oriented tools and behind-the-scenes automation aimed at streamlining tasks. A remarkable highlight is Samsung’s enhanced focus on agentic AI, featuring capabilities that can act autonomously on behalf of users.

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### Samsung and Google Enhance Partnership for Innovative AI

The event commenced with Samsung emphasizing its collaboration with Google, which incorporates the **Gemini AI model** into Galaxy devices. Developed from Google’s **Project Astra**, centered on agentic AI, the S25 series showcases the sophisticated reasoning capabilities of Gemini. For example, the AI is able to assess live video footage or on-screen content to aid in tasks such as checking whether dough has been adequately kneaded or selecting the appropriate clothing size while shopping.

Samsung also presented a dedicated side button for activating Gemini. This functionality permits users to engage with the AI model and obtain actionable recommendations tailored to their preferences.

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### AI Agents Tailored to Assist You

The Galaxy S25 series launches the **Now Brief**, an AI-driven, real-time notification system that gathers information from third-party applications throughout the day. Users have the option to personalize this feature via the **Now Bar**, which provides customized suggestions and insights to boost productivity.

As Samsung relentlessly explores the frontiers of AI integration, additional updates are anticipated to emerge.

*This narrative is still developing…*