As if our existence weren’t inundated with advertisements already, Samsung is set to roll out advertising on refrigerators. A corporate nightmare right in your kitchen!
A software update for Samsung’s Family Hub smart refrigerators is set to introduce ads to certain customers’ displays in the U.S., and Samsung claims that’s beneficial. The company mentioned it’s part of a new pilot initiative to “enhance the value” of owning a Samsung smart fridge.
Here’s Samsung’s comment on the advertisements, as reported by Android Authority.
“Samsung is dedicated to innovation and improving everyday value for our home appliance customers. To further our efforts in enhancing that value, we are launching a pilot initiative to present promotions and tailored advertisements on selected Samsung Family Hub refrigerator models in the U.S. market.
Within this pilot initiative, Family Hub refrigerators in the U.S. will obtain an over-the-network (OTN) software update, accompanied by Terms of Service (T&C) and Privacy Notice (PN). Advertisements will show on specific Family Hub refrigerator Cover Screens. The Cover Screen is displayed when a Family Hub screen is not in use. The design format of ads may vary based on Family Hub personalization choices for the Cover Screen, and ads will not be shown when the Cover Screen exhibits Art Mode or photo albums.
Advertisements can be closed on the Cover Screens where they are displayed, meaning that particular ads won’t reappear during the promotion period.”
It appears there is no option to completely disable ads on the Family Hub fridges. However, users can dismiss any unwanted ad or activate Art Mode.
Samsung smart refrigerators, part of the company’s Bespoke series of premium appliances, already range from $1,800 to $3,500, making the inclusion of ads on a luxury item quite peculiar.
Given the number of electronic devices that now feature screens, it’s not unexpected for those screens to show ads. However, it does seem rather dystopian that reaching for a late-night snack now comes with a dose of brand marketing, whether you appreciate it or not.