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# The 2025 Roombas Have Transformed the Robot Vacuum Landscape
If you had taken a look prior to March 2025, the robot vacuum sector seemed quite stagnant. Both iRobot and Shark appeared to be cruising along, presenting product lines that resembled more of a race to mediocrity rather than a drive for innovation—particularly when contrasted with the advanced models showcased at CES 2025.
However, a turning point arrived when iRobot deviated from its usual practices and executed a comprehensive revamp of its Roomba series ahead of schedule. The company unveiled eight new models spanning four lines: the Roomba 105, 205, Plus 405, and Plus 505, with pricing from $299 to $999. This unexpected move could have been a strategic reaction to iRobot’s reportedly unstable financial situation, but it also indicated a refreshed emphasis on affordability and key features—such as smart mapping, which is now incorporated even into the more economical models.
Although I have yet to test these new Roombas in my own space, the specifications alone imply that iRobot has rectified several issues seen in its past offerings. Significantly, the company has finally embraced Pascals (Pa) as the standard unit for measuring suction power—a practice that rivals like Roborock and Eufy have long adopted. Shark, on the other hand, prefers to maintain ambiguity, comparing suction only within its own lineup.
## The Suction Power Puzzle: A Quirk Shared by iRobot and Shark
One of the most exasperating aspects of reviewing robot vacuums from iRobot and Shark is their unwillingness to utilize standard suction measurements. Instead of reporting power in Pascals, they often make vague statements like “twice the suction of our prior model,” rendering cross-brand comparisons nearly impossible.
iRobot’s 2025 revision hinted at a shift towards greater transparency, yet locating actual Pa ratings remains a challenge. Meanwhile, Shark persists with its ambiguous claims, frequently asserting that it is “50% stronger than the top-selling Roomba”—a statement as unclear as it is unhelpful.
## Where Roomba Excels: Obstacle Avoidance and Adaptability
iRobot’s main forte lies in its diversity. With an expanded selection, there’s a Roomba suited for nearly every budget and cleaning requirement. For those seeking a premium, hassle-free experience, iRobot offers several models featuring:
– Self-emptying docks that also wash and dry mopping pads
– Retractable mops that elevate above carpets
– Cameras that identify and avoid small impediments like cords, socks, and pet waste
Devices like the Roomba Combo j7+ and the new Combo 10 Max have made it difficult to revert to vacuums that necessitate prior cleaning. Once you’ve experienced a robot that can navigate around a phone charger or stray sock, anything less feels inadequate.
Even more appealing is that you don’t need to break the bank to access these features. The Roomba j7, for instance, frequently goes on sale at $299 while incorporating small obstacle avoidance. Furthermore, all new 2025 models now feature LiDAR-powered smart mapping and significantly enhanced suction—up to 70 times more potent than the previous 600 series.
## Where Roomba Struggles: Entry-Level Value
Despite advancements, iRobot still finds it challenging to provide robust value at the entry-level tier. Although the new range is more price-conscious, the cost-per-feature ratio in the sub-$400 segment remains lackluster.
For instance, the Roomba 105 with an AutoEmpty Dock is priced at $449.99, whereas Shark provides similar functions for just $329. Additionally, iRobot’s models priced between $200–$300—like the Vac Essential and Combo Essential—still do not come with smart mapping, which should be commonplace by now. In contrast, Shark offers smart mapping at comparable price levels.
While these entry-level Roombas frequently go on sale, they still often seem like a compromise even at reduced prices. Without smart mapping, they tend to clean in random zigzag patterns, which can result in overlooked spots and frequent extractions from under furniture.
## Where Shark Shines: Affordability and Targeted Cleaning
Shark maintains a better understanding of the desires of budget-conscious consumers. The brand consistently provides smart mapping, mopping, and reliable cleaning performance at lower costs compared to iRobot.
One notable feature is Shark’s method for spot cleaning. Unlike Roomba’s app, which requires users to create and name a cleaning zone, Shark allows you to simply drag and drop a square on your map for quick, one-off cleanups. It’s a minor detail, yet it significantly enhances usability.
Shark’s Matrix cleaning mode, introduced in 2023, is also worthy of recognition. It operates in a grid pattern, addressing each area from multiple angles to guarantee thorough coverage. This mode continues to function even while mopping,