Step back, Labubu: Pop Mart’s Crybaby seizes the limelight


You’ve noticed Labubu everywhere in your social media updates, but now it’s Crybaby’s moment to take center stage. A beloved character from Pop Mart, Crybaby embodies everything its name implies: gentle, emotional, and unafraid to reveal its feelings. With luscious teardrops cascading down its visage and an essence of serene fragility, Crybaby proudly displays its emotions.

It’s fashionably tearful. Just consult its celebrity admirers: BLACKPINK’s Lisa, who was seen carrying the Love You Cherry Much plush on her Louis Vuitton handbag, internet star Bretman Rock, and (G)I-DLE’s Minnie.

Now, the character is embracing a glittery, tutu-adorned transformation with the new Crybaby Shiny Shiny Series, a limited edition collection of plush accessories and collectibles that radiates pure balletcore vibes. There are plush bag charms outfitted in white tulle skirts and ballet buns, fuzzy dolls wearing pearl necklaces and floppy bunny ears, as well as sparkling phone cases and cardholders that allow you to take a piece of catharsis wherever you venture.

The collection launched on July 24 both in stores and online. Although some of the online inventory swiftly sold out, you won’t want to miss the next Crybaby releases.

Crybaby Shiny Shiny Plush Pendant Blister Pack ($24.99)
A ballet-themed bag charm featuring a tear-streaked face and a tutu.

Display your emotions on your bag. Credit: POP MART

Crybaby Shiny Shiny Plush Doll ($43.99)
Super textured and whimsical, complete with bunny ears and soft pastel accents.

Your emotional support doll is adorned with pearls and ready to support you. Credit: POP MART

Crybaby Shiny Shiny Earphone Case ($20.99)
An artistic pouch for your AirPods that is both adorable and practical.

Even your earbuds deserve a comforting place to express themselves. Credit: POP MART

Crybaby Shiny Shiny Phone Case ($25.99)
Compatible with iPhone 15 and 16 Pro Max.

Text your ex with charm and shine. Credit: POP MART

Crybaby Shiny Shiny Card Holder Blind Box ($19.99)
Includes six surprise designs (plus one hidden edition).

A surprise awaits with every tear. Credit: POP MART

Conceived by Thai artist Molly Yllom (Mod-Nisa Srikhumdee) following the passing of her dog Somchun, Crybaby is not intended to represent a person or even an infant, but rather a conduit for emotion. “Crying is a natural thing, a natural feeling,” Yllom expressed in a Pop Mart video from 2024. “Perhaps sometimes it feels like there should be someone acknowledging that it’s alright to cry.”

That encapsulates Crybaby: more than just a toy, but a gentle reminder that it’s perfectly fine to lose your composure occasionally. This message has struck a chord. Although the character was first introduced in 2017, it became an official part of Pop Mart’s collection in 2022 and quickly developed a worldwide fanbase.

With the Shiny Shiny collection, Crybaby is embracing its most dazzling form yet — still sensitive, still tearful, but radiating newfound confidence. It’s not merely adorable; it’s a mood you can carry. And now your technology can reflect that too.