As young adults become disenchanted with online dating, dating applications are striving to rejuvenate themselves through AI functionalities. Prominent platforms such as Tinder, Hinge, and Bumble have implemented AI tools in recent years. Users now have the ability to choose profile images, start conversations, and get immediate support from AI. But does it really work?
A recent survey by Bloomberg Intelligence suggests otherwise. Gen Z reported greater unease than millennials regarding AI for tasks such as editing photos, communicating with matches, and crafting profile prompts. Almost half of those surveyed stated they had no trouble creating profiles or messaging matches on their own.
The survey, which included about 1,000 U.S. respondents, was executed by Attest for Bloomberg Intelligence from May 15 to 29. Bloomberg noted that the survey did not mention specific app names, only the types of features that were introduced.
Nicole D’Souza, a technology analyst at Bloomberg Intelligence and the report’s author, indicated that apps are failing to provide features that coincide with user demands. Earlier this year, when Mashable interviewed 10 daters about their experiences in 2025, they voiced their weariness with dating apps and their wish to return to face-to-face interactions.
Nonetheless, some younger users are leveraging AI for partner searches. Recent findings from Match and the Kinsey Institute revealed that almost half of Gen Z has already adopted AI in their dating journeys. In some cases, young individuals even express a desire for AI to act as their partner.
Dating applications are working to combat online dating fatigue. For instance, new Tinder CEO Spencer Rascoff aims to alter Tinder’s “hookup image.” On LinkedIn, he unveiled “product principles” to steer the app into this new era. One of these principles is “Stronger Together, Smarter With AI.”