Target is set to host a second Target Circle Week in 2025. The autumn session will take place from Oct. 5 to Oct. 11, coinciding with Prime Big Deal Days on Oct. 7 and 8.

If you believe that Halloween decorations popping up in August is premature, try contemplating the appearance of “holiday magic” in a retail press release by mid-September. This was how Target unveiled its upcoming second Target Circle Week of 2025, following a comparable event in July.

**When will Target Circle Week 2025 take place? (Autumn edition)**

The autumn Target Circle Week 2025 is scheduled for Oct. 5 to Oct. 11, as confirmed by Target on Sept. 16.

This is an active approach: organizing a significant shopping event in October, while retailers prepare for Black Friday ahead of November. Amazon kicked off a pre-Black Friday sale in 2022, originally named the Prime Early Access Sale, now referred to as Prime Big Deal Days (or October Prime Day). In a similar fashion to July’s Prime Day, other prominent retailers such as Target typically hold rival sales that frequently align with Amazon’s.

**Is Target Circle Week beneficial?**

Indeed, it presents an excellent opportunity for savings. Target Circle Week is more inclusive than Prime events. Gaining access to discounts is free with a Target Circle membership, whereas Prime Day necessitates a paid Prime membership.

Target Circle Week also sets itself apart by being longer than October Prime Day. It begins two days earlier and continues three days longer, offering additional time to discover the best bargains without haste.

Discounts include reductions on popular brands such as Shark, Ninja, and Apple, along with category savings like “30% off countertop appliances.” Target frequently provides free gift cards with purchases of household or self-care products.

Be aware that Target discontinued its price match policy in July 2025.