Taylor Swift’s newest album, The Life of a Showgirl, dropped today and is already creating a buzz on the internet. Whether you’re a die-hard Swift fan or not, if you’ve been online since the clock struck midnight on Oct. 3, you’ve probably encountered countless updates about Swift’s 12th studio album on platforms like X, Instagram, Reddit, and Threads.

Data from Meltwater, an international social listening and insights service, reveals that 1.32 million users have brought up the album on X, with Reddit taking the second spot as the most active channel with 81.7K mentions. The overall response to the album is mostly neutral, with 975,000 neutral mentions, 492,000 positive mentions, and 105,000 negative mentions.

However, locating those 492,000 neutral mentions on X can prove difficult among the negative remarks.

Even Nicki Minaj has been actively discussing it on X, although her other posts tell a different tale.

There has also been a blend of unfavorable feedback, with some accusing the album of being cringeworthy due to Swift’s millennial romantic themes. Others believe that the album’s visuals don’t align with the music, and a few suggest that the lyrics have taken on a more juvenile tone, possibly for her football player fiancé.

Numerous posts also mention the rumored Charli XCX diss track, “Actually Romantic,” which some claim resembles an Olivia Rodrigo song.

Regardless of the overall sentiment, Swift is certainly igniting dialogue—from her candid expressions in “Father Figure” to the supposed Charli XCX diss track. Whether you adore it, detest it, are considering purchasing it, or dismissing it, it’s likely that you’re hearing about it.