In June, Polar started to hint at its Polar Loop wearable. Similar to the Whoop fitness tracker, it presents a straightforward concept: a fitness tracker meant for continuous wear without persistent buzzes, beeps, and notifications. Now, Polar has formally unveiled the Polar Loop, which differentiates itself from the Whoop by not necessitating a monthly subscription.

In contrast to the Oura ring, Whoop, and other fitness trackers, the Polar Loop offers health, fitness, and sleep monitoring without recurring fees. Polar asserts that the new tracker is capable of discreetly monitoring heart rate, sleep, and daily activities on your wrist, with data available through a smartphone app. While it has fewer features compared to subscription-based systems, some users appreciate its straightforwardness.

This product category is relatively novel with a limited number of competitors. Amazefit has launched its Helio Strap, and Whoop bands have gained popularity for screen-less fitness trackers. Smart rings have also made their entry into this market, and Garmin has released the Garmin Index Sleep Monitor, emphasizing sleep over fitness.

The Loop can be purchased in Night Black, Greige Sand (beige), and Brown Cooper, and is available for pre-order on Polar’s website at $199.99. Interchangeable wristbands can be bought for $29.99 in these colors, along with Ocean Blue.