Tinder’s newly appointed CEO intends to transform the app’s casual dating reputation, but it’s currently experimenting with a surface-level preference: height. Recently, users spotted a height “filter” within the app. Hinge, another dating platform under Match Group, already provides a height filter for its premium subscribers. Height is being trialed as a paid preference, rather than a rigid filter, indicating it directs the algorithm instead of eliminating profiles. Tinder is advancing its preference framework, with no-cost preferences enhancing relevance and paid options like height granting additional control. A representative from Tinder mentioned that the test mirrors user interests and seeks to promote deliberate connections. This is in line with CEO Spencer Rascoff’s product values, which emphasize user results and swift adaptation. Height has historically been a significant factor on dating platforms, particularly for heterosexual users, and Tinder has previously made jokes about “height verification.” The ongoing test has generated significant online discussion, and it could evolve into a permanent feature.