Earlier this week, former President Donald Trump unveiled a fresh collection of presidential merchandise that prominently features a striking red cap marked with “Trump 2028.” This launch swiftly attracted the notice of political analysts and reporters, particularly in light of Trump’s previous statements indicating a possible pursuit of a third term. In March, he maintained that he was “not joking” about seeking another term, ambiguously referring to “methods” that could facilitate it.
The “Trump 2028” cap, conveniently available on the Trump Organization’s online storefront with the slogan “break the rules,” is offered at a price of $50 — a considerable sum that does not take into account the potential constitutional issues it raises.
Americans are well-acquainted with Trump’s branding capabilities, and the red baseball cap is merely the beginning. The Trump Store is a vast haven for all things Trump-related — from traditional golf equipment and Mar-a-Lago robes to some surprisingly unconventional items.
Though presidential merchandise is nothing novel, Trump’s offerings elevate it to new heights. In addition to typical products like pickleball paddles and resort slippers, customers can also find exquisite jewelry featuring presidential themes, Trump-branded candles, and even a comprehensive Mother’s Day gift guide (how about some MAGA stud earrings?).
If you’re short on time to peruse through countless listings, fret not — we’ve compiled some of the more intriguing highlights:
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Trump Sweets
Elevate your movie night with the Trump Sweets collection, which includes berry gummies. They might bear a striking resemblance to the repackaged treats trending on TikTok, but they come with Trump’s official endorsement.
Trump Coffee
In need of a caffeine boost to tackle the morning’s headlines? Trump’s Gold Roast Coffee, crafted in America at the Albemarle Estate within Trump Winery, boasts “locally sourced java for Big Thinking.”
Trump Earbuds
For $35, you can “add a touch of luxury” to your audio experience with Trump-branded wireless earbuds. They promise fast pairing, 2–3 hours of playtime, and, naturally, a Trump logo.
Trump USB Drive
If cloud storage isn’t your preference, the Trump Store presents a gold bar-shaped USB drive — ideal for keeping everything from family snapshots to, hypothetically, classified documents.
USA Bear Collection
Beyond the typical MAGA apparel and Mar-a-Lago merchandise, the Trump Store introduces the “USA Bear” clothing line — a cost-effective alternative to Ralph Lauren’s famed bear sweaters. Additionally, there’s an exclusive athleisure line designed by none other than Lara Trump herself.
Trump Wrapping Paper
Why confine American flag decorations to Independence Day? Trump’s flag-inspired wrapping paper is set to add a patriotic flair to birthdays, anniversaries, and even holiday gifts.
Trump Beach Set
As families prepare for beach outings this summer, Trump’s branded sand bucket and beach ball set — adorned with the iconic Trump logo — could serve as the ultimate accessory for lakeside enjoyment.
Trump Skincare
Indulge in self-care, Trump-style: the store features a Polish and Plump skincare kit from HydroPeptide, one of the few external brands included. For a completely branded touch, there’s also a Trump lip balm set (which bears a notable resemblance to EOS lip balms).
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Whether you’re on the hunt for a political statement, a unique gift, or simply a conversation starter, the Trump Store offers something for nearly everyone — provided you are ready to explore its extensive and diverse inventory.