
What’s old is fresh once more — Vine has returned.
Well, somewhat. And Other Stuff, a nonprofit initiative led by Jack Dorsey — yes, the Twitter creator who initially shut down Vine — has backed diVine, which debuted on Thursday. It features branding akin to Vine, emphasizes six-second clips, and includes archived, classic Vines. TechCrunch, which interviewed the company, revealed that diVine users will gain access to more than 100,000 archived Vine videos.
Here’s what diVine’s website states:
“Experience the authentic, unfiltered creativity of real individuals sharing genuine moments in 6-second loops. Built on decentralized technology, owned by none, governed by all.”
It makes sense that someone would attempt to revive Vine, given TikTok’s tremendous success, which appears to be its spiritual heir. Elon Musk has even hinted at the possibility of bringing Vine back in the past.
In addition to revitalizing the six-second idea and utilizing open-source technology, diVine has another intriguing promise at its core: no AI. Amidst a rise in AI-generated content, diVine will not permit — and will actively block — any AI-created submissions.
“So essentially, I’m thinking, can we create something that’s a bit nostalgic?” Evan Henshaw-Plath, who is spearheading the project, remarked to TechCrunch. “Can we develop something that takes us back, allowing us to revisit those classic moments, but also to experience a period of social media where you had control over your algorithms, or could select whom to follow, resulting in just your feed, and where you know it’s a genuine individual behind the video?”