**Revised Article: All You Should Know About Black Friday 2024**
*Revised: Nov. 21, 2024, 10:00 a.m. EST*
*This article has been refreshed with the most current information regarding Amazon’s Black Friday and Cyber Monday promotions.*
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While Amazon strives to establish its **[Prime Day](https://mashable.com/category/prime-day)** as a premier shopping event, **[Black Friday](https://mashable.com/category/black-friday)** continues to reign supreme as the leading shopping holiday. Occurring on the fourth Friday of November, Black Friday 2024 is set for **Nov. 29**, right after Thanksgiving on Nov. 28. The later date this year translates to a tightened timeframe for last-minute Christmas shopping, but it also provides additional opportunities to prepare and secure early bargains.
As a Senior Shopping Reporter who has been covering Black Friday since 2019, here’s all you need to know to optimize your savings this season.
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### What Is the Date of Black Friday 2024?
Officially, Black Friday falls on **Friday, Nov. 29, 2024**, yet the promotions do not limit themselves to just one day. A variety of retailers have kicked off “early Black Friday” offers weeks ahead of schedule, with discounts frequently continuing through the weekend and into **[Cyber Monday](https://mashable.com/article/black-friday-vs-cyber-monday-deals)** on Dec. 2. Together, this shopping span is often referred to as “Cyber Weekend.”
Key retailers such as **Amazon**, **[Best Buy](https://mashable.com/article/best-buy-black-friday-2024-everything-you-need-to-know)**, **[Walmart](https://mashable.com/article/walmart-black-friday-2024-everything-you-need-to-know)**, and **[Target](https://mashable.com/article/target-black-friday-2024-everything-you-need-to-know)** have already initiated their Black Friday promotions. Below is a summary of what to anticipate from each.
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### Black Friday 2024: Key Retailer Information
#### **Best Buy**
– **Important Dates**:
– Early Black Friday promotions commenced on **Nov. 8**.
– Official Black Friday sale kicks off **Nov. 21** (a week early).
– Cyber Monday sale starts **Dec. 1**.
– **Exclusive Offers**:
– Weekly doorbusters on select technology every Friday through Dec. 20, with early access for **My Best Buy** members (Plus and Total tiers).
– Limited-time bargains via the **Drops program** in Best Buy’s mobile app, featuring products such as the **AnkerMake 3D printer** (Nov. 14) and the **Ninja Slushi** (Nov. 15).
– **Policies**:
– **Holiday Price Match Guarantee** promises refunds if prices fall post-purchase.
– **Extended Return Policy** permits returns on most items until Jan. 14, 2025.
– **Store Hours**:
– Black Friday: Open from **6 a.m. to 10 p.m. local time**.
– Closed on Thanksgiving.
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#### **Walmart**
– **Important Dates**:
– The initial Black Friday Deals event began online on **Nov. 11**.
– A second event kicks off **Nov. 25**, with in-store deals available on **Nov. 29**.
– Cyber Monday sale extends from **Dec. 1–2**, offering early access for **Walmart+** members starting at 5 p.m. ET.
– **Exclusive Offers**:
– Surprise discount drops during Black Friday promotions, a new feature for 2024.
– **Walmart+ Membership**: Enjoy a 50% discount on an annual subscription through Dec. 2.
– **Policies**:
– Extended holiday return policy allows returns until **Jan. 31, 2025**.
– **Store Hours**:
– Black Friday: Open from **6 a.m. to 11 p.m. local time**.
– Closed on Thanksgiving.
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#### **Target**
– **Important Dates**:
– Black Friday promotions run from **Nov. 24–30**, featuring “twice the deals” compared to the previous year.
– Cyber Monday details have yet to be revealed.
– **Exclusive Offers**:
– **Deals of the Day**: Daily discounts reaching up to 50% off until Dec. 24, with exclusive offers for **Target Circle** members.
– Weekly holiday deals refresh every Sunday.
– Exclusive in-store release of Taylor Swift’s **The Eras Tour Book** and