On any given day, searching for TVs on discount is likely to uncover at least a few good bargains.
Retailers do not present their lowest TV prices all year round, and tariffs have made tech bargains feel more limited this year. While TVs weren’t as impacted as the Nintendo Switch 2 or Xbox consoles, many of the leading TV brands produce in countries with high import taxes. LG contemplated increasing prices because of tariffs, whereas Samsung faced less impact since much of its manufacturing occurs in Mexico.
Luckily, we have arrived at one of the year’s highs for TV discounts: Prime Day. Scheduled from July 8 to 11 this year, Prime Day reintroduces many of the best discounts from Black Friday, along with fresh deals on the year’s TV releases that were not accessible in November.
Prime Day 2025 is an exhilarating time to purchase a discounted TV because Amazon is competitive this year. Besides deals on Fire TVs, Amazon’s Prime Day TV bargains have historically been outdone by Best Buy’s Prime Day competitor sale. Nonetheless, the expansive list of TVs already on sale before Prime Day — including several flagship models from 2025 — provides shoppers with various options for any budget this July.
Recognizing when TVs are less expensive than usual is a beneficial shopping talent. The array of live TV deals varies based on the month, and comprehending the peaks of the TV calendar is vital in the unofficial TV buyer’s guide.
The top time to buy a TV: Black Friday and Cyber Monday
Months: Late October, November, and early to mid-December
Black Friday TV deals remain unmatched, though they no longer necessitate waking up at 2 a.m.
Black Friday is evolving into a month-long event, with retailers commencing online as early as October. The extended period raises questions about whether TV sale prices will decrease further as Black Friday approaches. Most major retailers aren’t trying to deceive you — Best Buy and Samsung will label a deal as a Black Friday deal if they adjust it ahead of time, confirming there’s no necessity to delay until Thanksgiving week.
This is a favorable time for budget-conscious shoppers searching for the cheapest 4K TV of a specific size. During Black Friday, budget-friendly 4K TVs typically serve as doorbusters that sell out rapidly and are less likely to reappear soon.
Whether in-store or online, Best Buy TV deals during Black Friday include competitive prices on top 65-inch TVs (or larger). You can save hundreds on premium QLEDs, OLEDs, and inexpensive big-screen QLEDs at low prices. Budget-conscious TVs are even more discounted. Our top TV bargain from Black Friday and Cyber Monday 2024 was a Hisense 75-inch QLED TV priced at $449.99 at Best Buy. Walmart also provides remarkable doorbuster discounts on the best budget TVs. Amazon focuses on economical TVs and its own Fire TVs, which frequently drop to record-low prices.
Post-holiday sales and New Year sales do occur, but most TV prices are typically more favorable before Christmas than after. We have observed that sale prices on TVs subtly rise by $100 or more during post-holiday sales. However, if you miss the Black Friday-Cyber Monday period, another opportunity to save swiftly follows…
The second-best time to find TV deals: NFL playoff season
Months: Mid-January to early February
Are TVs cheaper after the holidays? Technically yes, but not in the “after-Christmas sales and New Year’s sales” sense.
If you didn’t secure your TV during Black Friday, your next optimal opportunity is to hold out until the end of January for football-related discounts, which begin around the NFL playoffs (mid to late January) and continue until the championship game (early to mid-February).
The approach to the biggest football game of the year is prime time to spot a TV on discount. These deals may emphasize TVs excellent for sports viewing: large-screen QLEDs. The vibrant brightness of a QLED panel is perfect for tracking small details like a ball or score display, and the vividness of team colors and the field enhances the viewing experience. These deals may match Black Friday prices or drop even lower due to their closeness to CES.
One category of TVs may not see their lowest sale price during football sales: If you’re interested in a premium, recent model and aren’t seeing a discount of over $100 or two, consider waiting until spring.
The third-best time to find TV deals: Spring
Months: March and April
Flagship TVs rarely go on sale, and when they do, the discounts hardly feel substantial.
Until CES occurs. CES is a technology trade show in Las Vegas where the latest consumer technology is unveiled. The yearly TV release cycle centers around CES, where brands like Samsung, LG, TCL, and Hisense showcase new TV designs. While these new models aren’t discounted, the introduction of new TV releases prompts last year’s models to go on sale.
The best bargains begin not when TVs are unveiled at CES in January, but once they become available to the public in spring.