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If you’re in the market for a new television, you’re likely to come across numerous enticing deals on any given day. However, the most exceptional TV prices aren’t available throughout the entire year. As tariffs begin to impact the consumer technology landscape, snagging an outstanding bargain might become increasingly challenging. While TVs haven’t been significantly affected compared to products like the Nintendo Switch 2 or Xbox consoles, many leading TV brands produce their goods in countries facing high import taxes. For example, LG is reportedly contemplating price increases due to tariffs, while Samsung may avoid substantial hikes thanks to its manufacturing base in Mexico.
That said, knowing the right time to purchase a TV can save you a significant amount of money. TV promotions vary throughout the year, and timing your purchase during key sales events is an effective tactic. Let’s examine the prime times to buy a TV — and why those windows are significant.
Best Time to Buy a TV: Black Friday and Cyber Monday
🗓️ When: Late October through mid-December
Black Friday still holds the title for the best television deals. Although the era of waiting outside stores is over, the savings are still unbeatable — and increasingly accessible online. Retailers such as Best Buy and Samsung often begin unveiling their Black Friday deals as early as October, clearly marking them to assure shoppers they’re indeed getting genuine bargains.
This is the perfect period for budget-savvy consumers. Entry-level 4K televisions are frequently highlighted as doorbusters and tend to sell out rapidly. These ultra-low prices seldom return until the next significant sale season.
During Black Friday and Cyber Monday, you’ll also discover substantial discounts on premium models, including QLEDs, OLEDs, and large-screen televisions. For instance, in 2024, one of the standout bargains was a 75-inch Hisense QLED TV available for just $449.99 at Best Buy. Walmart and Amazon also participate heavily, with Walmart offering substantial deals on budget sets and Amazon concentrating on its Fire TV series at all-time low prices.
While post-holiday and New Year sales do take place, they generally don’t match the pre-Christmas offers. In fact, prices often rise by $100 or more after the holiday season. If you miss out on Black Friday, however, another excellent opportunity is just around the corner.
Second-Best Time: NFL Playoff Season
🗓️ When: Mid-January to early February
TV prices do drop after the holidays, but not necessarily during the “after-Christmas” or “New Year’s” promotions. The real savings can be found in the lead-up to the Super Bowl.
Retailers take advantage of the NFL playoffs by providing deals on televisions that are ideal for sports watching — think large-screen QLEDs with brilliant colors and fast refresh rates. These sets enhance the ability to follow fast-paced action and small screen details, delivering a more immersive viewing experience.
Many of these promotions rival or even surpass Black Friday prices, especially as brands aim to clear out inventory following CES (Consumer Electronics Show). However, if you’re interested in the latest high-end models, it might be worth waiting a little longer, as spring brings another wave of discounts.
Third-Best Time: Spring (Post-CES)
🗓️ When: March and April
Flagship televisions rarely see sales — and when they do, the discounts can feel underwhelming. However, that shifts after CES, the annual tech expo where brands such as Samsung, LG, TCL, and Hisense reveal their latest offerings.
While the new releases themselves aren’t discounted, they push last year’s models into clearance status. Once the new TVs hit retail shelves in spring, stores begin slashing prices on older models to create space.
For instance, in 2025, LG debuted the C5 OLED in March, TCL launched the QM6K Mini LED, and Samsung introduced the Frame Pro and S95F OLED in April. Although early discounts on these new models were brief, their predecessors — like the LG C4 OLED and TCL QM7 — experienced more noticeable and lasting price reductions.
Sony tends to be an exception, often skipping CES in favor of its own product release schedule. In 2023 and 2025, Sony introduced its new TVs in March, although in 2024 it postponed until June. Nonetheless, Sony’s discounts usually align with its release timeline, while Black Friday and NFL play-off season remain the top times to purchase.
Honorable Mention: Amazon Prime Day(s)
🗓️ When: July (and October for Prime Big Deal Days)
Amazon isn’t always the prime destination for purchasing a television, as its pricing can be irregular and sometimes deceptive. (Tip: Use Camelcamelcamel to monitor price history on Amazon listings.) However, during Amazon’s own shopping events — Prime Day in July and Prime Big Deal Days in October — the retailer becomes a formidable player.
These occasions feature significant discounts