A laptop is not the perfect impulse purchase like a pack of gum or a unique item from a TikTok livestream. If your device unexpectedly malfunctions, it’s vital to replace it promptly, following recycling or repurposing it. Nonetheless, most individuals should strategize before investing in a new machine they’ll use for years.

Initially, determine if you prefer a laptop with the latest specifications or one that is more budget-friendly. Drawing from previous laptop releases and promotions, we can assist you in identifying the optimal times to make a purchase.

If you’re inclined towards the latest specifications, indulging in a new laptop may be enticing. The ideal time to buy is during the launch period. The Consumer Electronics Show (CES) in January is where leading manufacturers announce new laptops equipped with the latest features. Some become available for preorder or purchase shortly thereafter, with the remainder launching by March or April.

Apple doesn’t participate in CES but typically refreshes its MacBook Pro and Air models on an annual or biannual basis. New versions usually debut in spring, during the Worldwide Developers Conference in June, or in late fall. Microsoft also bypasses CES, choosing to host its Surface laptop launch events in September.

If you’re in search of a great bargain, there are specific times of the year when laptop discounts are more substantial. The prime time to shop is around Black Friday. While Black Friday has evolved into a season stretching from early October to late November, it remains the optimum occasion to discover laptops at unbeatable prices. Laptops become more affordable as retailers and manufacturers clear out stocks ahead of CES. Previous models can see significant price reductions.

Apple and Microsoft have a prominent presence on Black Friday through third-party retailers such as Amazon and Best Buy, which provide considerable discounts on both older and newer models. Apple’s own Black Friday promotions are less compelling, typically offering gift cards with older MacBooks.

The ongoing discussion regarding Black Friday deals is whether to shop early or wait for better pricing. If you have specific models in mind, purchase as soon as they are listed in sales. Should the deals improve, you can take advantage of holiday price-match guarantees or extended return policies.

The second-best time to purchase is during the back-to-school season, from mid-June to early September. Laptop prices decrease to appeal to students, parents, and educators. Apple runs a rare gift card promotion during this period, alongside its standard education pricing.

Amazon’s Prime Day in mid-July provides another chance for favorable laptop deals, leading to competitive sales from other retailers. Prices may not be as low as during Black Friday, but they are still noteworthy.

The third-best time to buy occurs on holiday weekends like Presidents’ Day, Memorial Day, the Fourth of July, and Labor Day. Discounts are not as deep as those on Black Friday or in the back-to-school season but are above average.

Keep an eye on new laptop launches, as they frequently spark sales or price reductions on older models. For most brands, deals begin to surface after CES in late January and February.

Purchasing a laptop involves both timing and location consideration. Best Buy generally offers the widest array of configurations and deals, followed by Amazon and Walmart. Be wary of inflated original prices and third-party sellers on Amazon and Walmart. Buying directly from manufacturers can help circumvent these issues.

To guarantee a good deal, utilize price-tracking tools like CamelCamelCamel and Google’s Shopping Insights. Bookmark Mashable’s deals coverage for verified recommendations. Whether brand new or new to you, our goal is to ensure your money is wisely spent.