Autumn has come, ushering in another Amazon Prime occasion. You may be pondering whether to seize deals once the official sale kicks off or hold out for the subsequent Prime event. We’re here to deliver all the details to assist you in making that decision, including when to anticipate the next Prime Day.

When is the upcoming Prime Day?

While it might seem like Amazon frequently conducts Prime events, Prime Day technically takes place once a year during the summer. Nevertheless, for the last three years, Amazon has also organized another significant sale event in the fall (known as Prime Big Deal Days). This is often dubbed Prime Day 2 or October Prime Day. Furthermore, for the past two years, Amazon has arranged a week-long shopping occasion in the spring, termed Amazon’s Big Spring Sale. Although the deals aren’t quite on par with Prime Day, it is deemed Amazon’s first major savings event of the year.

In 2025, Prime Day commenced on July 8 and continued until July 11, marking the longest Prime Day ever with four complete days of deals. Despite its duration, the sale occurred at its regular time: Amazon typically hosts Prime Day in mid-July, beginning on a Tuesday.

If you overlooked Prime Day, autumn presents another opportunity to discover great bargains. Prime Big Deal Days, or October Prime Day, will take place from Oct. 7 to 8 in 2025, maintaining the same timeline since its 2022 introduction.

This year’s event is set to offer millions of deals across various categories, giving customers an early advantage for holiday shopping. Numerous preliminary deals have already drawn our attention, and you can stay updated on the finest discounts in Mashable’s Prime Day hub.

Are Prime Day bargains worthwhile?

It’s tough to feel enthusiastic about a significant shopping event when you’re worried about a recession. Prices for everything from electronics to apparel to cleaning supplies have risen this year due to President Donald Trump’s tariffs and other economic pressures.