At **SXSW 2025**, **Will.i.am** unveiled **FYI.AI**, heralding it as the next generation of AI-enhanced messaging.

During Qualcomm’s SXSW discussion titled *”AI is the New UI,”* on Tuesday, **Will.i.am** showcased the AI personas incorporated into his **FYI.AI** application. Utilizing Qualcomm’s Snapdragon processor, these AI personas aim to make artificial intelligence feel more relatable by embedding it with the “flavor and energy” derived from diverse real-world communities.

*”This isn’t about supplanting culture,”* **Will.i.am** clarified. *”It’s about enhancing it, providing people with AI that communicates in a way that feels intuitive.”*

For those who may not know, **FYI.AI** is an AI-enhanced productivity app available for iOS and Android, crafted specifically for creators. It assists users in project management, calendar organization, chat summarization, calls, messages, and more—serving essentially as a comprehensive digital assistant that replaces multiple applications.

A notable aspect of **FYI.AI** is **RAiDiO.FYI**, which mimics a classic radio experience with curated content and conversational AI. Picture it like Spotify DJ, but featuring an interactive AI you can converse with.

During the discussion, **Will.i.am** presented an AI persona named *”Flowing with the Vibes,”* aimed at embodying a young Black woman. Nevertheless, the delivery seemed rehearsed, with the AI employing phrases such as, *”You know I gotta keep it real with you, always bringing that authenticity,”* and *”Chaaa, what’s up my peeps!”* You can view it for yourself around the **39:30 mark** in [this video](https://www.youtube.com/watch?v=VWo3lodBfLU&t=2373s).

Both Qualcomm and **Will.i.am** are at the forefront of AI personalization, striving to develop AI that evolves with culture rather than imposing a bland, corporate tone.

Through his partnership with Qualcomm, **Will.i.am** is establishing himself as a significant figure in the AI landscape. His reach extends beyond **FYI.AI**, from collaborations with LG on XBOOM speakers to appointing Jason Derulo as an **FYI.AI** ambassador.

*This article embodies the author’s viewpoint.*