YouTube to Implement Ads at the Most Captivating Moments Using AI

YouTube is borrowing a concept from the realm of cliffhanger TV shows by launching a new advertising feature aimed at seizing viewer attention at the perfect instances. Revealed during the company’s 2025 Brandcast Upfront event, the platform introduced “Peak Points” — a tool that utilizes Google’s Gemini AI to locate the most emotionally charged or intense moments in a video for ad placement.

The intention behind Peak Points is to enable brands to engage with viewers when they are the most absorbed in the content, while also enhancing ad revenue for creators. As stated by YouTube, these peak moments are identified by evaluating user engagement data, enabling the AI to determine when audiences are most enthralled. For instance, YouTube’s blog mentions a marriage proposal video, indicating that an ad might be displayed just before the pivotal “yes” — a tactic that could either enhance impact or annoy viewers.

This approach fits with YouTube’s overall business model, which significantly depends on advertising to produce revenue for both the platform and its creators. Considering YouTube’s status as the most-viewed streaming service on televisions globally — surpassing major players like Netflix, Hulu, and Disney+ — it comes as no surprise that the company is seeking innovative ways to monetize its vast audience.

YouTube also excels in the livestreaming arena, outshining rivals like TikTok and Twitch. With such a strong foothold, it’s evident that where there’s viewership, there are marketing opportunities — and YouTube is ensuring it takes full advantage of them.